Will New Apps Keep TiVo Afloat?
Dave Zatz writes "Tivo, struggling to keep customers and inch towards profitability as execs step down,
has continued to shift focus from pure PVR functionality towards digital convergence. Tivo's recently
released Home Media Engine SDK extends Tivo's capabilities as developers churn early Java apps out, including
the eBay-developed BuyItNow
and the independent Airport Express
AirTunes remote control. The recently released Tivo
To Go allows PC users to transfer shows to their computers for viewing, editing,
and burning shows. Mac users aren't entirely forgotten - a hidden feature in the
OSX Tivo Desktop 1.9 provides AAC
music playback through the television."
Legality aside, is TTG another thing that media publishers have to worry about in the future? First it was MP3 downloads, then came the movie downloads, now this TV downloads?
It reminds me of Futurama, since it was usually scheduled to be interrupted or pre-empted by the football, fans have to resort to downloading from the internet, and Fox was sending C&D letters left right and centre.
Now that people can pre-record these TV shows, edit out advertisement and "potentially" share them illegally over the internet on P2P network (there you go, I have used all "keywords" in one sentence), I'm sure companies will starting complaining about lost sales in DVDs/Ad placements.
Rock that crushes, Paper & Scissors that don't matter.
- Tivo sells PVRs.
- Microsoft, afraid that Tivo could someday use its position as a PVR vendor to push upward into areas of functionality traditionally the sole domain of the PC, starts trying to muscle into the PVR market so as to eventually make PVR sales impossible to profit from, at least for Tivo.
- Tivo, beginning to realize that soon PVR sales will be impossible to profit from, begins to push upward into areas of functionality traditionally the sole domain of the PC in order to retain health.
And I laugh.What really bugs me about the attempts to stop TV from being shared on the web is the lack of thought about cause and effect.
Here's a question: Why would anybody download a show off the internet?
Here's a few answers:
1.) Because I or my TiVo missed it.
2.) I didn't know about the show until after it had aired.
3.) Everybody's telling me about this show, but I want to see the original episode first.
4.) I want to have a copy I can watch over and over again.
5.) The picture quality of the downloaded version is better. (Believe it or not, I really have run into this.)
6.) I can't get that show, I don't have the right channel nor can I get it.
I doubt that an answer like "I'm sick of commercials" would be a widely used one. Who'd want to spend > 1 hour downloading a show to save 12 minutes in commercials? Not a lot.
Imagine what would happen if all of these reasons were addressed. Who would want to acquire unauthorized copies then? What if it became standard for the first episode of any series to be available for download on the show's website? What if DVD releases of TV shows happened closer to when they were originally aired? What if I could pay a couple of bucks to buy download of an episode I missed? Who'd even bother with transferring files over the net then?
Lots of business opportunities here. *Sigh*
"Derp de derp."
Tivo's a great product, but they keep trying to let the users do everything they want....so long as it doesn't make any large companies sad. Here's what they need to do: 1.) Open the system fully. The Tivo started as a very hackable device, but they've been moving to a more and more closed environment. There should be guides on their own website explaining how to add hard drives. There's no reason we can't plug in a USB mouse and keyboard and run X on the thing. 2.) Open exports and imports. There's no reason I shouldn't be able to download an mpg file from my Tivo or load a new one into it. As much as I understand that they don't want to piss off corporations, TV my way is TV where I can send shows I like to my friends and archive my favorites on a permanent medium for myself. It ain't any less legal than a VCR. 3.) Offer a warranty. The TiVo is covered in stickers warning that doing anything except plugging it in will void your warranty, but the "warranty" is an offer to replace it for a small discount if it breaks. It it breaks, and I didn't touch it, and it's been less than a year or so, I want a new one, and I don't intend to pay them. 4.) Put in ad skipping. Sure, it won't endear you to anyone, but they don't like you anyway. Remember, the customer of the cable company is the advertiser. You are not a cable company. Your customer is the person who buys a TiVo. That's important. I'll repeat it. Your customers are not advertisers. They are not cable companies. They are not producers, movie-makers, or any of them. Your job is to appeal to consumers and only consumers. The advertisers will pay you for popups and the like, but if people don't buy TiVo's, you're out of business.
A friend of mine just got a Dish network DVR. I must say, that compared to Tivo, it truly sucks. It's not even like comparing Mac to windows for usability. it's more like comparing Mac to a graphical DOS app.
The remote control has far too many buttons, and some common functions on buttons that are poorly placed.
If you are watching a show, and either accidentally or deliberately go into the menus, the video buffer of what you were watching gets immediately flushed.
The layout of the menus, the UI, the inability to record shows based on name, etc. show a shoddy inattention to detail. Basically, you can search by program name, but only record by time of day.
I was shocked by how poor the interface was, and how unpleasant the system was to use.