Will New Apps Keep TiVo Afloat?

Dave Zatz writes "Tivo, struggling to keep customers and inch towards profitability as execs step down, has continued to shift focus from pure PVR functionality towards digital convergence. Tivo's recently released Home Media Engine SDK extends Tivo's capabilities as developers churn early Java apps out, including the eBay-developed BuyItNow and the independent Airport Express AirTunes remote control. The recently released Tivo To Go allows PC users to transfer shows to their computers for viewing, editing, and burning shows. Mac users aren't entirely forgotten - a hidden feature in the OSX Tivo Desktop 1.9 provides AAC music playback through the television."

Comments

Tivo To Go brings more harm?

[fembots]

Legality aside, is TTG another thing that media publishers have to worry about in the future? First it was MP3 downloads, then came the movie downloads, now this TV downloads?

It reminds me of Futurama, since it was usually scheduled to be interrupted or pre-empted by the football, fans have to resort to downloading from the internet, and Fox was sending C&D letters left right and centre.

Now that people can pre-record these TV shows, edit out advertisement and "potentially" share them illegally over the internet on P2P network (there you go, I have used all "keywords" in one sentence), I'm sure companies will starting complaining about lost sales in DVDs/Ad placements.

Re:Tivo To Go brings more harm?

[Em Ellel]

That may be true, but the bottom line is that companies pay TV networks to advertise there because you and millions of people like you watch the shows, and will therefore watch the advertisements. If everyone is skipping over the ads, then companies are not getting the visibility they were going for when they bought that ad, and continuing to buy ads in television media is no longer worthwhile.

As more and more people skip over ads, demand for ad space will go down, price will follow, and so will the total revenue of these networks, which operate almost entirely from revenue generated by advertisements. This is why DVR technology sucks so bad for television stations. Widespread use of DVR technology could potentially cut off their primary source of revenue, and unless people are willing to pay far more for television than they do already, TV stations are at a loss as to how to replace that revenue.

That being said, I watch shows exclusively from my DVR now. Even if I'm sitting there with nothing to do while the show is on, I'll record it and watch some other pre-recorded show, then watch the first show later, when I can skip over the ads, so I guess I'm part of the problem.


Dead on. I believe Darwin called this evolution. TV Networks are becoming obsolete and they are fighting tooth and nail to survive. If they do not find a way to make money, (i.e. outlaw PVRs, pass laws against skipping commercials, find alternate revenue stream, etc.) they will die. It is certainly a bad thing for networks, but is it a bad thing for shows or for the viewer? Right now networks are a middle man with too much control - get rid of them and both the TV producers and viewers will be happy. Sell TV directly to consumer. A few decades back HBO and the like figured out a way to bypass advertizing and networks to sell (almost) directly to consumer - you pay for the channel, they are not hurt a bit by PVRs. Now someone needs to start selling content directly to PVRs over network - bypass cable company, bypass networks, etc. Sell shows, not channels.... here I go off on a rabling rant again....been saying this for at least 5 years, since I got my first Tivo...

-Em

No, it won't help

[Electric Eye]

I'm a loyal TiVo customer, and I simply don't get what this company is trying to do. They've basically blown it with the cable providers, so their only real hope in making some serious cash just hit the shitter. I kinda feel like the first days of Java when it was thrown out ther to "developers" who created useless applets. I have no desire to look at pictures on my TV. I can do that by plugging in my digital camera. I have no desire to share stuff with my Mac, unless I can download the videos in a normal codec (MPG) and save stuff on my computer.
What else is there to do on this thing that developers are really going to tap into to get my mom, dad, sister and in-laws to buy a TiVo?
I've said this before, but I am dead serious: they need more porn. It's always driven technology and made money. The cable companies are cashing in. The hotel chains are cashing in. The industry is cashing in. Now, that won't mak my family buy it, per se, but people WILL buy it if they see more hooters and camel toe.
This move for a "developers kit" it desperate becaue they can't think of anything else. They need a CEO like Jobs, because a visionary who can execute is the only way this company will be saved.

Re:No, it won't help -- Apple Should Buy TiVo!

[abroadst]

Good idea about Jobs. I think Apple should buy TiVo. It would fit perfectly into their whole home-media-centricity. If Apple bought TiVo it would instantly put them ahead of Microsoft's Media Center and give them a real wedge into the living room. And porting TiVo's application layer to OS X should be pretty straightforward if they want TiVo 3 to be a Mac for the living room.