Slashdot Mirror
The Return Of The Pop-Up Ad
SYFer writes "Shortly after upgrading my Macs to OS X 10.3.8, I noticed that I was getting pop-up ads on Safari. It had been so long since I'd seen a pop-up, I completely forgotten how annoying they can be. I went over to Apple's Support site to see if there was a relationship, but learned that the timing is just a coincidence (even though there's a lot of the usual FUD and flailing of arms in the discussion forums). In fact, it turns out that the pop-up advertisers (what's the proper denigrating term here?) have finally defeated the pop-up blocking functionality found in many browsers. MacFixIt is running a front page article on the topic and says 'Contrary to initial reports, this problem isn't limited to Safari; subsequent reports have noted pop-under ads victimizing a number of browsers that provide pop-up-blocking features, including the latest versions of Safari, FireFox, Mozilla, OmniWeb, and Camino.'"
Even better, try flashblock. It's an extension for firefox that will block flash files from being loaded until you click on them, get it at flashblock.mozdev.org
Out of Cheese Error:
Please reboot universe
What gets me is that advertisers must realize how incredibly irritating popups are, and how much people hate them, yet they continue to use them to advertise. Won't this build ill-will against the product/company being advertised?
If folks go through so much trouble to block the darn things, advertisers should realize that it's not a good way to advertise, and switch to a less annoying method.
Same idea applies with spammers and spam filters. Why do spammers try so hard to get through to people who hate spam enough to block it? They're definitely not going to be customers!
-Z
It wouldn't surprise me if the advertisers aren't trying to do more than just find ways to get the pop-ups to show. Depending on what products they are trying to sell, I'd think they'd try to circumvent a certain browsers blocker.
If you know that your demographic is more likely to use Firefox or a Mac, why waste time getting around IE's defenses?
What does this button do...
Of course advertisers know this annoys most people. However, the situation is the same as spam -- someone is clicking on those ads and buying the products. The number of people doing this is enough to make it worthwhile for them to continue doing this.
> people using pop-up blockers do not want to see their ads
Advertisers don't give a damn about that.
They know that some of those people -- admittedly a minute percentage, but in a game of millions a 0.1% click-and-buy rate can make you rich -- do not maintain the minimal essential commitment of an online citizen and refuse to ever buy something as a result of invasive, unsolicited advertising.
This is also the reason the telemarketing associations oppose the "Do Not Call" lists. They know that a portion of the people on these lists can still be persuaded to buy things from them.
Why do we want to surrender functionality? Don't give up the web to those that abuse it. Kick them off it by boycotting. Google has almost singlehandedly re-launched the dotcom boom by getting the eyeballs of people who choose to reward good sites and ignore bad tactics such as pop-ups, excessive banners, animations, and blurring between content and advertizement. You have the power to determine content. Don't bow out by surrending both the content and the functionality.