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100,000 Domains Sold for $164 Million

Posted by ryuzaki0 on from the a-lotta-bread-for-typos-these-days dept.

miller60 writes "Here's a news item that puts some hard data on the domain typo millionaires post from a couple weeks back. Marchex Inc. just paid $164 million to buy Name Development Ltd., an obscure company that displays pay-per-click keyword ads on 100,000 domains. It's not a stock swap, either, as $155 million of that was in cash. The seller reportedly built the portfolio by scarfing up expiring domains (including hardware-update.com, previously owned by Microsoft and linked from within the Windows 2000 OS) and replacing the content with pay-per-click ads."

2 of 287 comments (clear)

  1. Price not surprising at all. by bigtallmofo · · Score: 4, Informative

    Do a Google search for "web traffic" and look at all the AdWord advertisements. Almost all of them are sites that buy expired domain names or common misspellings of domain names, and for the low-low price of $2 they'll send thousands of people to your web site via such domains.

    Also, for anyone that has used the site... www.whatismyip.com was up for an EBay auction that ended at about 11:00 pm EST last night. Last I checked the bidding was $55,000. Not sure what it ultimately sold for.

    --
    I'm a big tall mofo.
  2. Re:So do all of these domains point to one subnet? by mjfrazer · · Score: 5, Informative
    careerinfo.com has address 83.138.187.18
    rentguide.com has address 83.138.187.18
    hardware-update.com has address 83.138.187.18

    So, i'd say yes...