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Apple to Buy TiVo?
vallette writes "Reuters is reporting that Apple may be interested in buying TiVo. Seems like a good fit to me. Both companies stock price is up on the rumor."
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Call me crazy, but based on the last few financial quarters, I'm guessing that Steve jobs has a better handle on his business than you do. If he does this deal, it's going to be because he thinks he can make it work.
WTF is up with the blue plastic crack? How many current Apple products come in blue plastic?
Why yes, I AM a rocket scientist!
I think that it is likely that Apple will get into the PVR business, probably once the CableCard 2.0 standard is finalized and it becomes possible for 3rd party devices to replicate and extend the function of cable boxes.
As a TiVo owner, I'd like to see Apple buy TiVo.
But as an Apple stockholder, I don't see what Apple gets out of the deal.
DVR technology? It's no great secret. There are open-source DVRs. If they want to buy the technology, Elgato is probably cheaper, and their stuff already runs on OS X.
The TiVo brandname? Apple is probably one of the few companies with little to gain from the Tivo name. Apple already has more brand recognition than TiVo, and they'd to better to merchandise a hypothetical Apple DVR as "the company that brought you the iPod" than on the basis of the less well known TiVo name.
The TiVo interface? It's impressive for a consumer electronics product, but nothing special by Apple standards. Presumably, Apple would want to roll their own, as they did for iPod.
Tivo's current customers? If they aren't making a profit for TiVo, why would they make one for Apple? Besides, Apple presumably will want to introduce something like the iTunes Music Store for HD video. This will require H.264 for efficient content delivery. Current TiVo hardware can't handle this. Presumably, current TiVo owners will be looking to upgrade in the next few years to a DVR with HD capability. Why shouldn't it be an Apple instead of a TiVo?
TiVo's patents? This is the only thing I can think of that Apple might want. But I'm not sure how crucial they are. They certainly haven't stopped cable companies from handing out competing DVRs, or Elgato from implementing one on the Mac. Still, I suppose that it is possible that TiVo has some patent that would be crucial to the kind of user experience that Apple hopes to create.
Eliminating a potential competitor for the DVR market? Again, perhaps, but at the moment TiVo isn't seeming like that big a threat.
Content suppliers are the ones who will have to meet consumers halfway and if what's been going on with the DMCA, Broadcast Flag, and other nonsense, I don't see this changing.
Actually, Steve Jobs might be the one guy who can do this. Remember, he's not just a potential DVR manufacturer, he is also, through Pixar, a content producer himself. So as he did with iTunes, he may well be able to work out a DRM scheme that is acceptable to the industry, yet not unacceptable to the average consumer.
actually, you know what? I was going to moderate you +1, but I figured it's better just to post this: Why aren't there more people like you on slashdot? instead of the ordinary "slash and bash", you added the little "otherwise, great post" to the end.. and i thought that was awesome; a slashdot reader who DOESN'T have the soul purpose of bashing other people..
"Victory means exit strategy, and it's important for the President to explain to us what the exit strategy is." G.W.Bush
An Apple product in every home.
Think of possible upgrades. "Buy a computer AND a DVR" at a switch of a button you can browse the 'net on your hdtv, click a button and you're back to watching the shows you missed while browsing on the 'net. Hell, it wouldn't be so out of the ordinary that the DVR and OS can mingle together in some capacity (but not too much as they would want to keep the setup as simple as possible).
When people buy a second home computer, they're going to buy the type of computer that's already found controlling their TV.
Microsoft gained dominance by attacking the business market back in the 80s. Gaining dominance now means that a company needs to attack the home entertainment market.
And someone will bring up how the game systems are trying to do DVR work. They won't succeed nearly as well because their is no line of succession past those systems. An Apple branded Tivo could lead to an Apple/Tivo hybrid (separate hardware in the same enclosure, don't make the mistake of windows mce) that leads to people using an Apple as their primary computer. Apple can do this because they do a great job of homogenizing their brand. An XBox has no consumer friendly interoperatiblity (sp?) with a Windows box.
"Tread softly because you tread on my dreams"
I'm sure the TiVo apologists will emerge soon to defend their baby to the death.
Okay, I'll bite. TiVo collects anonymous statistics. The annual "most-replayed Super Bowl moment" press release is a marketing gimmick. It makes the handful of people who still don't know what TiVo is sit up and say "wow, I wish I could do that."
Sure, there's the potential for them to connect those statistics to customer names and sell it to advertisers, but TiVo has built a solid reputation for being a company, like Google, that "gets it". They earned our trust years ago when they turned a blind eye to hacking, and they've done an admirable job of walking the line between customer satisfaction and entertainment industry lawsuits.
Let's put this in context. Google issues a press release every year about their Zeitgeist site. Are you upset that they keep statistics on top queries? Does it worry you that every search you do can be traced back to your IP address? Are you outraged that this info may be used to build databases for Google Suggest?
If so, then put your tinfoil hat back on and let's agree to disagree.