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GQ on Google's Road to Riches

Posted by CmdrTaco on from the get-your-envy-on dept.

prostoalex writes "John Heilemann writes the untold story of Google IPO in GQ magazine (out of all tech publications out there). It's a story about Google founders, Sergey Brin and Larry Page, Google CEO Eric Scmidt and Silicon Valley venture capitalists that guided Google in the startup phase to take it public later. The article answers many questions that readers perhaps had about Google. Why go IPO when your earnings are just fine? How much power do Sergey and Larry have inside the company? What's the reason for so much secrecy? One interesting episode describes an engineer squatting CEO's office seeking solutide from the noise surrounding him in the cube area."

2 of 104 comments (clear)

  1. I've always wondered by nsasch · · Score: 5, Interesting

    why the salaries of the amazing engineers at Google aren't too high, even after the IPO.

    --
    Make your computer faster: rm -rf /mnt/windows/
  2. liked fuckedgoogle.com says- "assloads of money" by googisgod · · Score: 5, Interesting
    http://www.fuckedgoogle..com/

    This article is nothing but a fluff piece. No new information at all, except perhaps the bit about the poached eggs at the Nasdaq launch.

    And to think the entire empire was based on one simple fact: if you make the ads appear to be contextual and related to the rest of a page, a large majority of users (over 80%) will not recognize they're even looking at ads, and thus will be more likely to click.

    That's the fundamental genius of Google. They've fooled most of their users. Btw if you don't believe the part about most users being unable to recognize text ads, here's the story about it from the BBC:

    http://news.bbc.co.uk/1/hi/technology/4201343.stm