GQ on Google's Road to Riches

prostoalex writes "John Heilemann writes the untold story of Google IPO in GQ magazine (out of all tech publications out there). It's a story about Google founders, Sergey Brin and Larry Page, Google CEO Eric Scmidt and Silicon Valley venture capitalists that guided Google in the startup phase to take it public later. The article answers many questions that readers perhaps had about Google. Why go IPO when your earnings are just fine? How much power do Sergey and Larry have inside the company? What's the reason for so much secrecy? One interesting episode describes an engineer squatting CEO's office seeking solutide from the noise surrounding him in the cube area."

Comments

Re:IPO

[UID1000000]

the made a doublewide assload of money. a big momma assload of money.

i can't imagine any other reason for them to go public. by doing so they're able to setup away from their company if they ever wish to do so. (the could do this in a private company too)

i'd like to see what else they have to offer. i think that their biggest opportunity for selling marketing time is taking over TV and movies. they're clearly working on something already - they've got Movie review/time search, they've got TV capation search.

i wonder if they will ever charge their customers (us who search) anything? will there ever be a charge for Google's service?

if there is it will be the end of the Google that we knew and the beginning of a more "evil" Google.

bring on free TV

PS. This article really blew - what a waste of time.