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Star Wars Sith Trailer and the O.C.
williamw83 writes "CNN is reporting that the Star Wars Episode III: Revenge of the Sith trailer will make its debut during none other than Fox's "The O.C." The article is candid in pointing out that 'as an avid superhero fan, Seth Cohen, the main character of "The O.C." played by Adam Brody, would likely relish the event.' The trailer will air during the March 10 episode, at sometime between 8 and 9PM EST. The article also makes note for those not wishing to tune into the TV drama that "the new trailer will be released in movie theaters beginning March 11.""
That's what I said the first time I heard the name of the show, and I live in the very same Orange County in which the show is set. Because of the people my brothers hang out with, I know people from a fairly wide age and geographic range, and prior to this show coming along, no one I knew had ever heard of, let alone used, the term "the O.C." to refer to the area. We'd sometimes say we were "in OC," or "heading back to OC," but putting that particular article in front of it was completely new to us.
Now I have to add people to my hit-list when they use it, much like the people who continue to use "shock and awe" (over-used) or "WMD" (it's NBC, BCNR, or unconventional weapons, people).
You can never go home again... but I guess you can shop there.
The most blatant display I'd ever seen along these lines was a few years ago. I was channel surfing when I hit something that I had to stop and behold:
A prime-time "special"...
Featuring Britney Spears and several other acts (who also happened to be on Disney-owned labels)...
With trailers of upcoming Disney-produced movies...
Filmed at Disney World...
On ABC.
Yup. The company ran an infomercial for their biggest theme park while pimping their pop stars and promoting their films, and tried to use it as a ratings draw for their network.
I was a little bit in awe.
Information wants to be anthropomorphized.