ESRB Adds New 'Tween' Rating
The Entertainment Software Rating Board announced yesterday that it was adding a new category to the entertainment software rating format. The new "E10+" "would mark games that might contain moderate amounts of cartoon, fantasy or mild violence, mild language and/or minimal suggestive themes." This puts the category between "E" and "T", and allows for racing games with violent crashes and superhero violence.
As you may have noticed, it's not around anymore. My guess is, it was too confusing for people. All that information is nice for some people, but a lot of parents just want to know, "Is it okay to buy for my 10-year-old, or not?" Frankly, I'm not sure I could look at your bar charts above and, without reading the titles of the game, know whether they were appropriate for kids or not.
Personally, I think the current ESRB system, with one big rating, along with several reasons why it got that rating ("Graphic violence", "Suggestive themes", "Super-exaggerated boobie animation", etc.) is probably a good comprosmise.
"Do you expect me to talk?" "No, Mr. Bond. I expect you to die!"