Is Apple The New Microsoft?
Varg Vikernes writes "Even if you don't count Apple's actions this week as a potential threat to first amendment rights (Apple's crackdown on Web sites that love the company), they do nothing to bolster Apple's public image. In fact the company's success of late has yielded accusations of bullying and potentially unlawful business tactics, along with complaints about the fact that songs purchased from its iTunes music service don't work with music players other than its own. According to Forbes, to some these tactics sound like something Apple's neighbor to the North might employ. They wonder aloud Is Apple the New Microsoft?
Jobs, in contrast, is at his core someone who knows marketing and wants to dazzle his customers. With Microsoft it's what they want and you have to go along with it. With Apple, it's about finding the best customer experience and using that for profit.
Look at the quality of their respective products. What kind of quality do you get from Gates? Convoluted, buggy, but hey it's got features so shut up. What kind of quality do you get from Jobs? Look at Pixar. They are a money-making machine, but they do it by providing customers with top-notch quality. People are glad to give them their money. With Microsoft, it's often a case of grudgingly giving their money.
So a world dominated by Steve Jobs would undoubtably have it's own problems, it would be different problems than we have seen from Bill Gates. Their personalities are different enough to ensure that.
I see your point but when I think of a world not dominated by Microsoft, I don't think of a world dominated by Apple either. Instead I wonder what it would be like if all of those manufacturers from the 80s had made it into the 21st century. What sort of development, competition, changes, might have happened in a world where a Sanyo Silver Fox, Epson, Atari, Amiga, etc., etc., were all viable choices? Perhaps that would have fragmented the market too much, or perhaps we would have seen some real innovation over the past 20 years.