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The Microsoft Keynote In Depth

The Microsoft Keynote address today was a ra-ra session, trying to get people excited about the future of games (the Microsoft way). Which, of course, is not to say that it wasn't interesting. For the word straight from the mount, the sound and video is available on the Xbox site. Many sites have their impressions of the keynote, including Joystiq, GamesIndustry.biz, and Gamemethod. Read on if you'd like my thoughts on Microsoft's vision of the future. The thrust of Allard's talk was the future of gaming as seen through Microsoft's eyes, a vision he referred to as "The HD Living Room". In this future living room, High Def video and audio would combine with immersive connectivity and individualization to produce a new experience for gamers. This experience, he argued, would drawn in new gamers to the fold as the marketplace ages. Someday we would be looking at the first game to sell 20 million units.

Microsoft, of course, is going to usher in this new age. Take what you will from that part of the message, but his overall vision was compelling. Micropayments in the 2.0 version of Xbox live will allow for content sellable to end-users for very small amounts, seamlessly executed from the users end and not even a consideration on the designer's end. Essentially, all the designer would have to do is decide what assets were available for sale and what price as the the Live 2.0 system handles the rest.

Microsoft's role as a developer's aid behind the scenes seemed to be his secondary talking point. XNA Studio was mentioned again, and Allard discussed a future point where design teams are much larger and completely integrated across the globe. The most barbed commentary came when he was discussing the Xbox Next system, and how the system's design was intended to be as easy to develop on as possible while still being powerful and balanced. He referred to a "Science Fair Approach" to console design where these were not the objectives, probably referring to Nintendo's Revolution system.

The crunchy parts of the talk included details about the next Live system, where players will have online "gamer cards", personalized baseball cards showing their stats and accomplishments while playing Live games. The ability to customize the music experience for every Xbox game was mentioned (ala Burnout 3 and some other titles), as was a ubiquitous and standardized user interface for all games that use the Live service. In many ways it sounds as if Live 2.0 will be taking many cues from Bungie's work on Halo 2. The extendable XML and RSS technology used in the game was mentioned during a video presentation in the talk.

The thinly veiled slam against Nintendo was the low point of the talk, which overall kept to an upbeat and high minded ideal. Ignoring the part where Microsoft is the backbone of game development for a moment, their ideas have definite merit. As a MMOG player in particular, the discussion of a need for commonality in UI choices seemed on target. His pithy statement "Bruce Lee, not Brute Force" seems a laudable goal for design choices, and a future where gaming is as ubiquitous and as popular as movies or television is certainly not one I would be sad to see.

While selling us on his vision, Allard managed to do a little bit of pure selling as well. But really, who can blame him? Microsoft Game Studios is in an excellent position right now, the next Xbox console is due out this year, and they have announced an intention as a company to specifically support game development from a developer's perspective. If there's anything that the folks in Redmond are talented at it's combining high minded ideas with marketing, and the Wednesday Keynote was very effective in combined both.

Update: 03/10 17:29 GMT by Z :Added back in the paragraph I managed to delete.

56 comments

  1. Wha? by hollismb · · Score: 4, Insightful

    Why the submitter didn't actually mention the cool parts of the presentation is beyond me.

    In terms of the new XBox Live stuff, the most interesting parts are in reference to the Gamer Cards and Costom Playlists, which are to be available across ALL games, and not just some feature a sassy developer tacked on. Being able to compare yourself directly against another player, even across games, check someone's stats across all games, which games they own and play, which on'es they're good at, and how much time they spend playing are all cool features.

    Then, add on top of that the fact that you'll be able to manage all your music from within any game, creating custom playlists and whatnot, and you've got the cool things that the Xbox does now taken up quite a few notches.

    1. Re:Wha? by the_skywise · · Score: 0, Troll

      You mean to say they're going to do market tracking on everything we say or do on the box?

      But it's notinvasive, it's KEWL!

    2. Re:Wha? by hollismb · · Score: 1

      Yeah. When you think about it (and look at the screenshots) it's pretty much lke having iTunes for online gaming and game content, in terms of the stats it tracks.

    3. Re:Wha? by Elwood+P+Dowd · · Score: 1

      As someone who follows video games but is not an XBox fanboy, I totally disagree. Zonks writeup is interesting, and I could give a rats ass about gamer cards and custom playlists.

      --

      There are no trails. There are no trees out here.
    4. Re:Wha? by dfj225 · · Score: 1

      It sounds like you were at the presentation (or at least have read a lot about it) so what I'm wondering was if there was any mention about how the music will get on the Xbox 2? It seems like a pretty solid rumor that the base model of Xbox 2 will not have a hard drive...so will it be able to access the music on my PC?

      --
      SIGFAULT
    5. Re:Wha? by Rysc · · Score: 1

      It will probabl all live on a Microsoft server and be pay-per-play.

      --
      I want my Cowboyneal
  2. At least this keynote went better by theREALMcCoy · · Score: 2, Funny

    than Bill Gates at CES.

  3. Free HDTV??? by pio!pio! · · Score: 0, Offtopic

    So if Zonk wrote up this commentary about they keynote...did he/she win one of the 1000 HDTV's they surprised everyone with???

    1. Re:Free HDTV??? by Anonymous Coward · · Score: 0

      If we start seeing more stories about how great Microsoft and their Xbox is, I would say yes.

      What better way to buy PR then to give away some really expensive HD-TVs?

  4. Re:Monopoly by hollismb · · Score: 4, Interesting

    Or, Mr. Troll, you could encourage everyone to buy Xboxes and not purchase any software, mod them, and run Linux on them, or pirate games like all other Microsoft haters do. Which, of course, really just ends up costing more for those who don't give a shit about your personal agenda and just want to play some damn games. Some people have the same hatred of Sony's stranglehold on the gaming business that you have on Microsoft's, so maybe you can just look at it as one 'Monopoly' trying to battle against another 'Monopoly', which is...um, wait a minute!!...a competitive marketplace!

  5. Re:Monopoly by Romeozulu · · Score: 3, Insightful

    I've got a better idea, why not shun all consoles since they are evil in the way these big companies control the content that can and can not be put on them. Support the PC, which is completely open, no big-company restrictions.

    Do you really think you're going to see anything other then big-budget games on XBox/PS3,GameTriangle, Nope. Because these big companies will only allow games on the machines that like.

    The problem with /.'ers if they way they will bitch bitch bitch about something, but will never make any hard choices that might cause them an ounce of inconvenience of lack of fun.

    Hypocrites.

  6. The unsaid by Mike+Hawk · · Score: 3, Interesting

    To me the most interesting part wasn't what he said, but the images. The game mostly used, Forza Motorsport, is a not yet released xbox game. EBgames.com has it to be released in May on xbox. They also show awards from Halo 2 in the gamer card. Were these games published by Microsoft with features that could be used in their next console? Are we seeing backwards compatibility here? Maybe Microsoft is going to publish versions of these games for their next console as well and thats what we are seeing? I'm actually stoked about going to E3 for the first time in about 5 years. Woot.

    1. Re:The unsaid by hollismb · · Score: 1

      My guess is that they used those games instead of 'Next Gen' ones since they haven't actually announced what any of the next generation Xbox game will be.

  7. Re:Monopoly by Michael.Forman · · Score: 1


    This is not an attempt to bait for flame, rather a truthful statement. I appreciate your interest in gaming (I too enjoy some games in moderation), however it is important to understand exactly who you're buying from. I hope there are some who are sympathetic with this point of view to reverse the censorship of the parent post.

    Michael.

    --
    Linux : Mac :: VW : Mercedes
  8. Re:Monopoly by AvantLegion · · Score: 3, Insightful
    How ironic of an argument.

    PC gaming is where the small budget games are dying. Games like Katamari Demacy are succeeding on consoles, thanks to their huge installed bases. But on the PC, only the blockbuster games like The Sims and Half-Life 2 remain. Niche genres (flight sims, adventure games, etc) are dying left and right.

  9. Re:Monopoly by Toddarooski · · Score: 1
    This is not a gaming system you should be throwing your support behind.

    You may have a point -- on the other hand, if you were actually looking to purchase a gaming console from a company that isn't evil and underhanded, you'd be left with the following options...

    1. The Tapwave Zodiac

    And frankly, I'm a little suspicious of them, too.

    --

    "Do you expect me to talk?" "No, Mr. Bond. I expect you to die!"

  10. Re:Monopoly by Anonymous Coward · · Score: 0

    What? He's advocating a boycott, and you're trying to equate that with advocating software piracy? Feel free to disagree with or outright dismiss his ethical concerns, but don't be a troll about it.

  11. So that's what they call it these days? by KDR_11k · · Score: 0

    From the Gi.biz article: By contrast, he claimed, the Xenon hardware has been designed so that "the platform is bigger than the processor"

    Must... resist... joke....

    --
    Justice is the sheep getting arrested while an impartial judge declares the vote void.
  12. Didn't have enough bash in your bucket? by KDR_11k · · Score: 1

    Something I find interesting is how Allard took quite a few shots at Sony's hardware but didn't try to make fun of Nintendo's "we'll change gaming instead of graphics" talk. He even went as far as claiming that HD will have an impact on gameplay (that'd be?) as if he wanted to say "Well, yes, we're all about the graphics but look! We have gameplay, too!". Perhaps he wanted to preempt Iwata who'll speak tomorrow and will definitely take some shots at Microsoft's development goals (aka better graphics) and timing.

    --
    Justice is the sheep getting arrested while an impartial judge declares the vote void.
    1. Re:Didn't have enough bash in your bucket? by mr.capaneus · · Score: 1

      I think HD WILL have an effect on gameplay. Right now the resolution is too poor on an SD TV set to have small words and small objects. HD resolution will allow the camera to "zoom out" which should allow quite a bit more freedom in some games.

  13. Re:Monopoly by hal2814 · · Score: 1

    I think the word you're looking for is oligopoly.

  14. Re:Monopoly by hollismb · · Score: 1

    I think my post qualifies more as flamebait than troll, but close enough.

  15. Re:Monopoly by ZephyrXero · · Score: 4, Insightful

    I'm willing to bet the constant release of new graphics cards is actually one of the main things hindering the PC game world right now. Because the big two keep releasing new generations of cards less than a year apart each year, there is a huge push that you need to have a fairly new card in your system. Most of the big name PC games require fairly beefy systems to play well. This may be fine for hardcore gamers and what not but, the average joe doesn't like feeling his system that he just bought last year is already outdated when he tries to play Quake4. This is why people love consoles... you are usually guarenteed at least 5 years between each generation and a console is about the same price as a mid-range PC video card. Your "joe average" gamers don't want to pay any more money than they have to. So...in conclusion, let's spread the new vid card generations out to at least every two, maybe even 3, years and then not have minimum requirements for your games that are less that 5 years old components. Sure, most of the smaller indy developers realize this, but the big name game companies will have to realize this too before the casual gamers take notice.

    The other big problem with PC gaming is that all the companies have all but given up on making controllers for them. Try finding a decent gamepad for you PC sometime at a chain store (where Joe Average shops). Mouse and Keyboard may be perfectly fine for playing shooters and MMORPGS, but for everything else...you NEED a gamepad.


    *Sorry for any bad grammer, had to write this really quick...

    --
    "A truly wise man realizes he knows nothing."
  16. Re:I have a crappy PC and bought a PlayStation by superpulpsicle · · Score: 1

    Why did people mark poster a flamebait. These keynotes are huge marketing machines. M$ can finance one every month if they wanted to. The likes of Nintendo consoles are not doing well is because they don't launch these rah-rah marketing campaigns.

  17. Re:Monopoly by ZephyrXero · · Score: 2

    Yes, Microsoft is inherently evil...even the MS fanboys kind of realize this (never underestimate the power of denile). The problem is we're talking about game consoles. Sony is just as evil as MS (just like any other global corporation). To tell you the truth, I think I've seen quite a few more products from Sony break than from MS and even worse customer support too... So, since they're equally evil, I'd rather go with MS out of those two. Then your other option is Nintendo...most of us still like Nintendo, and at least they're trying innovate regardless if it succeeds.. But, then you have to remember the way they treated developers back in the NES days. So really, you're gonna be supporting an evil corporation no matter which console you get. Until some people get together and form the "OpenConsole group"....that's pretty much your only options.

    Lastly, I'm definitely no Microsoft fan, but I'd bet that they treat their employees better than the likes of EA.

    --
    "A truly wise man realizes he knows nothing."
  18. Re:I have a crappy PC and bought a PlayStation by Troed · · Score: 1

    Nintendo makes money on their consoles - Microsoft not. Which one is doing well?

  19. Re:I have a crappy PC and bought a PlayStation by Winterblink · · Score: 1

    How quickly we all forget how last year Nintendo knocked the price of the Gamecube down, and the almost literally flew off the shelves. Lots of sales of hardware = lots more sales of software = $$$ for Nintendo.

    --
    "I'm a leaf on the wind. Watch how I soar."
    -Hoban Washburn
  20. Dangers of "Micro Payments" by Anonymous Coward · · Score: 0

    Am I the only person who looks at "Micro" payments as both a potentially good and also potentially awful system?

    It seems to me that the "mod shop" could be useful if it was used to extend an aready complete game; for example, Madden 2006 having a payment of $5 to extend the stats so you could play the 2007 version of the game. My biggest fear with it is that there will be developers who use this feature to sell you half a game and then "nickle and dime" you for the rest of the features; for example imagine Halo 3 comes out and you buy it for $50, then you buy Death Match mode for $5, Capture the Flag for $5, Death Match Map Pack for $5, Capture the Flag Map Pack for $5, Bonus multiplayer models for $5, etc.

    By the time you have finished with all the "mods" you could pay $200 for all the content that they would have given you in a previously $50 game. I'm not saying that this will happen, but it is my fear.

    1. Re:Dangers of "Micro Payments" by fondue · · Score: 1

      Micropayments are a disgustingly cynical idea, that go utterly against the spirit of creating games. Thankfully Microsoft's implementation (whereby they will undoubtedly take the lion's share of the revenue on any transaction) will ward developers off, as has happened with 'premium content' on the current generation Xbox.

      Everything in Allard's talk was fanciful pipedream crap that no-one cares about. I'm not going to buy a console over its competitors because it lets me set up a fucking LiveJournal or make my own music playlists.

      This time they don't have a raw processing power advantage to beat their chests about, and it's increasingly obvious that apart from reeling off lists of new items to charge to their subscribers' credit cards, their cupboard is bare.

      --

      Preferences > Homepage > Customize stories on homepage > Authors > Zonk > Uncheck

    2. Re:Dangers of "Micro Payments" by dootbran · · Score: 1

      An incomplete game at $50 isn't going to sell.

      I guarantee the first company that tries this will lose big and releasing DLC is just going to make it worse. Look at it this way, if a company wants to sell dlc it needs a potential customer base, and to do that is needs to sell the game. The more copies of the game sold the more potential customers there are.

      What paid DLC is great for is giving developers an incentive to expand a relatively successful game after its release. I'll agree that a developer that charges for content is walking a fine line but done in the right way it can work.

      Just remember, its your money and its your decision to spend it. No one can make you spend $200 on a game.

    3. Re:Dangers of "Micro Payments" by Anonymous Coward · · Score: 0

      " An incomplete game at $50 isn't going to sell.

      I guarantee the first company that tries this will lose big and releasing DLC is just going to make it worse. "

      And nobody will buy ringtones either, they should be included with my $300 cellphone.

      I'm not going to buy "extra content" but I'm not their market.

  21. Re:I have a crappy PC and bought a PlayStation by SunFan · · Score: 1


    Actually, I think it was probably flamebait, but sometimes it just feels good. Regardless, I wonder if anyone is still affected by Microsoft's marketing, because it is so transparent. The only real reason people use Microsoft is applications, and the OS itself is nothing special at all, especially compared to Mac OS X and even recen GNOME/KDE desktops (pretty darn impressive, IMO).
    As awareness of OpenOffice.org/StarOffice increases, MS Office looks less and less special, too.

    --
    -- Microsoft is the most expensive commodity operating system and office suite vendor in the marketplace.
  22. Re:Monopoly by Momoru · · Score: 1

    I couldn't agree more! I used to be a huge PC gamer but I hated having to buy a video card that cost as much as my pc every year, and a processor/motherboard every other year....i've resigned myself to only play games on the consoles, despite the worse graphics, but now i'm loathing the fact that there are 3 consoles that each put out good games so i spend even more money buying console hardware...and now that i've caught up, the next gen ones are coming out....i miss the old days where EVERY game that mattered came out on just the NES.

  23. Re:Monopoly by Anonymous Coward · · Score: 0

    You can buy PS2 controller -> USB adaptors at any Radio Shack for $12. They work great.

  24. Re:Monopoly by Michael.Forman · · Score: 1


    You are doing an excellent job of rationalizing your consumption by showing all console manufacturers in a negative light. However, I feel that Microsoft truly stands alone as company that should not be supported. It's all fun and games now (literally) but what happens when they achieve their next monopoly? No monopoly MS product, such as WinXP, MSIE, or MS Office, come to mind as inexpensive or high quality.

    Further, if you feel that all console manufacturers are tainted (which I disagree with) you have another alternative as well. Stop consuming. No one is forcing you to buy any of these products. One could simply take a stand, placing their personal values above their need to consume.

    Personally, I chose Nintendo supplemented with gaming on MacOS. It's an excellent combination and provides me with the piece of mind that I'm not paying MS to dismantle the competition and take my choice away.

    Michael.

    --
    Linux : Mac :: VW : Mercedes
  25. Re:Monopoly by Michael.Forman · · Score: 1

    It also provides me with peace of mind. *sigh* I should proof read before I hit "submit".

    Michael.

    --
    Linux : Mac :: VW : Mercedes
  26. Re:Monopoly by ZephyrXero · · Score: 1

    I said a "good" controller...lol :P

    --
    "A truly wise man realizes he knows nothing."
  27. Re:I have a crappy PC and bought a PlayStation by Anonymous Coward · · Score: 0

    You can't honestly be lauding the playstation. Please... put the freaking thing out to pasture.

  28. Re:Monopoly by Anonymous Coward · · Score: 0

    Thank you. I love when I hear the voice of sanity on this game forum. It's rare, unfortunately. They'll rail against Microsoft when, in fact, Sony is earth-scorchingly ruthless in its business practices. But, as I believe, these MS-hating comments are thinly-veiled anti-Americansim.

  29. Re:Monopoly by Anonymous Coward · · Score: 0

    Believing that all global corporations are "inherently evil" is adolescent. Do you believe that all Americans are evil? Or that all Muslims are evil? Or that all women like to cook? Or that all men hunt and like red meat? This is juvenile thinking. Magical thinking. Give me a break. Grow up. Life is intrinsically complex, bristling with contradictions, and not at all black and white.

  30. Re:I have a crappy PC and bought a PlayStation by SunFan · · Score: 1


    Okay, I meant PS2. Regardless, it is cheaper to buy an adequate PC (e.g., Pentium III or better) and, then, get a console for gaming. The PC gets upgraded less, and that means less money needlessly going to Microsoft. Hell, a 1GHz PIII would smoke what I have, and I can still do okay with GNOME+apps (512MB RAM helps).

    --
    -- Microsoft is the most expensive commodity operating system and office suite vendor in the marketplace.
  31. Re:Monopoly by drinkypoo · · Score: 1
    Sony is a big DRM supporter. So is Microsoft, and they have many other problems with which we are familiar. Nintendo, as the GP points out, had issues with developers back in the day. Guess what? That's everyone in the game right now, unless you count those guys who claim they're going to make that phantom system.

    All global corporations take advantage of people. That's bad. Therefore, they are all bad. The world would be better off with more cottage industry and less megacorporations. Obviously that doesn't apply to video game systems which are only affordable to produce in volume, but my point still stands.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  32. Re:Monopoly by That's+Unpossible! · · Score: 1

    Everything is black and white. The rich and the capitalists are evil. The poor and the socialists are good.

    I am sure your life is not filled with double standards, right?

    --
    Ironically, the word ironically is often used incorrectly.
  33. Re:Monopoly by Blakey+Rat · · Score: 1

    Who gives a shit? I just want to play Halo 2.

  34. The "thinly veiled slam" was against Sony... by tc · · Score: 1

    Obviously the poster is confused, because it was pretty clear to everyone in the room that Allard was referring to Sony when he talked about the 'science fair' approach to platform design. He was contrasting Sony's approach, which he contends is all about theoretically cool hardware that might not be practically usable (i.e. the Cell), versus the MS approach which he contends is more balanced and developer-centric.

    In particular, his line about "the only emotion that will evoke is frustration", when referring to the competition's approach, is obviously a reference to the Emotion Engine (remember all the hype surrounding that, and how much of a pig to develop with it turned out to be?).

  35. Re:Monopoly by Anonymous Coward · · Score: 0

    That's just... simplistic and shallow. And, jesus... oh, so stupid.

  36. Re:I have a crappy PC and bought a PlayStation by tc · · Score: 1

    FYI, Nintendo's rah-rah keynote was today.

    It was actually pretty interesting, showing some new DS "games" their working on. (I say "games", because they were really interactive...things, rather than games in the traditional sense - one was a pet dog simulator, and another was an abstract music play toy.)

    They also showed Mario Kart multiplayer wirelessly on the DS, and a preview video of the new Zelda game.

    Nintendo's marketing machine is alive and well.

  37. Re:Monopoly by Anonymous Coward · · Score: 0

    It's idiots like you that make it so hard on everyone else. If only you had the intelligence to see past your own meaningless needs.

  38. Re:Monopoly by AvantLegion · · Score: 1
    I wouldn't call that a main factor necessarily, but I would wholeheartedly agree to it as a contributing factor.

    But back in the DOS days, it was still a hardware race. In fact, it was sometimes even worse then. The advent of the GPU has made upgrading a case of replacing the video card, instead of the whole guts of the PC. Plus, you can buy a powerful system for a fraction of what it used to cost.

    No, I think upgrades, while certainly a nuisance, is at worst only marginally more annoying than it used to be. But when you add in other factors, it becomes an extra straw on the camel's back.

    You're pretty on target about gamepads, though. The best gamepads out there are direct ripoffs of Sony's designs, and usually inferior still. Plus, nobody likes having to map all the damn buttons every time they play a new game. There's no decent uniformity.

  39. Re:Monopoly by ZephyrXero · · Score: 1

    that's not what I was saying....lol. I'm a firm believer in the greyscale of the world. BUT, corporations are, by law, required to do whatever it takes to keep their investors profits up, which equals inherent evil. When all you are taking into consideration is "the bottom line"...morals are not a consideration anymore. Click the link I had earlier to TheCorporation.com ...it's a very insightful look at why corporations are a problem.

    --
    "A truly wise man realizes he knows nothing."
  40. Re:Monopoly by That's+Unpossible! · · Score: 1

    BUT, corporations are, by law, required to do whatever it takes to keep their investors profits up, which equals inherent evil.

    Corporations are not, by law, required to do whatever it takes to keep their profits up.

    If you think you are right, please try to prove this statement with a link to the applicable law. You will not be able to do it.

    In addition, I disagree with your thought process that a corporation that does try to maximize profits is doing something inherently "evil." This is such a childish and ignorant viewpoint. It's like listening to teenagers talk about which bands "sold out."

    Click the link I had earlier to TheCorporation.com ...it's a very insightful look at why corporations are a problem.

    Corporations are not a problem. Do you think the United States of America would be as successful as it is today without free market capitalism and corporations? Bill Gates, villified on Slashdot, contributes billions of dollars to charity.

    Rich DeVos, founder of Amway and also a billionaire, is renowned for his generosity and kindness, even as a CEO. Some of his books:

    How to Be Like Rich DeVos: Succeeding with Integrity in Business and Life

    and

    Compassionate Capitalism: People Helping People Help Themselves

    There are some corporations that are run by scumbags, no doubt. And there are many people who equate richness with being evil, these are usually socialists, but also ignorant folks who don't think through anything. Most of the people who complain about corporations and outsourcing are the same folks that would be bitching at paying higher prices on goods and services without outsourcing and without those hated corporations.

    --
    Ironically, the word ironically is often used incorrectly.