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Blizzard Drops the Hammer on Gold Farmers

evviva writes "Blizzard has kept its word and finally closed over one thousand accounts related to gold-farming and character sales. It was about time!" The post reads: "Over the recent weeks we have been investigating the activities of certain individuals who have been farming gold in order to sell it in exchange for real world currency. After researching the situation, we have issued permanent suspensions to over one thousand accounts that have been engaging in this practice. We do not condone such actions and will take decisive action as they are against our policy and damage the game economy as a whole.""

20 of 245 comments (clear)

  1. Even Playing Field by Anonymous Coward · · Score: 5, Insightful

    That makes it interesting, as they'll be one of the first MMORPG's to truly enforce an even playing field. While many companies do not condone the sale of in-game items, most allow for the sale of an individual's "time and effort" put into recieving those items. Seems like a fine line, and I'm glad Blizzard chose not to cross it.

    1. Re:Even Playing Field by saurik · · Score: 5, Insightful

      Does that make any sense at all? "People who pay chinese people to do absolutely mindless boring repetitive tasks, on an industrial scale, force games to move in the direction of mindless/repetitive/boring." It should do the exact opposite! There is no point in playing a game that involves doing mindless/repetitive/boring things. If the people who make games don't like this, they should _remove the mindless/repetitive/boring things from their games_. Don't try to outlaw the market: make it irrelevant. Banning the accounts of people who take advantage of what is really an insightful opportunity simply to maintain the status quo of crappy games is about as stupid as putting into effect a law that states that people can't talk about exploits in software because noone wants to fix them.

    2. Re:Even Playing Field by mobby_6kl · · Score: 4, Funny

      >do absolutely mindless boring repetitive tasks,

      Isn't this a description of the RPG gameplay?

    3. Re:Even Playing Field by Lisandro · · Score: 4, Funny

      Obligatory Penny Arcade link here.

    4. Re:Even Playing Field by Dachannien · · Score: 5, Insightful

      Don't try to outlaw the market: make it irrelevant.

      Unfortunately, it doesn't work that way.

      Star Wars Galaxies, for example, originally tried to make the route to becoming a Jedi so incredibly difficult and unpalatable that few would go through with the task. (You had to master several professions which were selected by the game, whether you were actually interested in those professions or not.) The idea was that when the task was made so difficult that nobody would intentionally *try* to complete it, the result would be that only the few who happened to pick their combination by accident would succeed.

      Of course, this didn't work. People were so enamored with becoming uber leet Jedi that they would suffer through the intense boredom to crank out professions on a character they would never play again after they opened their Jedi character slot.

      Now, I realize that you're saying that without the mindless/boring tasks in the first place, this would never develop. But the problem is that there will always be the *possibility* of undertaking even a fun task in the most boring way possible. I honestly don't believe that it's possible to design a game that makes the fun way equal to the most time-efficient way while maintaining persistence.

      So, people who don't play the game for the journey but rather "for teh win" will always take the quickest, most boring route. If they can make it even quicker by spending money on it, they will. The best way to stem this problem is to take care of it on the supply-side.

    5. Re:Even Playing Field by egarland · · Score: 4, Insightful

      If by "even playing field" you mean one where kids who can play 95 hours/week can pwn me because they're level 72 and I'm only level 25 because I have a job and can't, then yes... they are making things more "even".

      The fact is, as long as you put barriors in place that can only be overcome with the investment of time, there will be people who pay someone else to overcome them. A game built around skill instead of time investment doesn't have this problem. You don't see this issue in any of the UT's or Quakes do you?

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    6. Re:Even Playing Field by Minna+Kirai · · Score: 5, Insightful

      Don't try to outlaw the market: make it irrelevant.

      You have a partial point. From a naive, short-term perspective, it would be easy for Blizzard to make those businesses irrelevant. The administrators of a game server can always undercut a 3rd party seller. Whatever price is offered for gold on ige.com (currently $0.21 each), Blizz can beat with no effort (and, they have untouchable advertising positioning and established billing arrangements with the customers).

      But in the longer term, legitimizing the sale of gold (or other in-game resources) will devastate the MMORPG business model. Players are attracted by 3 factors:
      1. Artwork. An initial attraction that doesn't last long.
      2. Achievement. The virtual Skinner-box model.
      3. Association. The 3d-accelerated chat window.

      Each stage feeds into the next. If the "Achievement" of step 2 were available on the open market, players will do one of two things depending on their personal wealth: Rich players will pay the money, get the ultimate stuff, and then be bored with the game 2 weeks later. Poor players will look at the effort they're spending, see that rich people can buy past it for a few bucks, get discouraged, and quit the game.

      Either way, putting a visible price tag on the results of playtime makes it seem less like entertainment and more like a job. Customers don't pay to work at a job.

      In a way, this is just revealing the game for what it is: a non-fun level grind. One might say that the optimal solution would be for Blizzard to publish a better game, that will be enjoyable for the journey itself, and not just the tantalizing destination. But it would take major leaps of artistry and technology to accomplish that, and the development cost would likely appear prohibitive.

  2. Stupid Gold Farmers! by chrislees · · Score: 5, Funny

    Ruin my economy.THEY'RE the reason my gnome has been out of work for the past 6 months...

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  3. But without them by dtfinch · · Score: 5, Funny

    How can people with no skill ever hope to buy their way to the top? This is insane!

    1. Re:But without them by fm6 · · Score: 4, Funny

      Yeah, money can't buy success, everybody knows that!

  4. Game definition. by Inoshiro · · Score: 5, Insightful

    "And lastly: if the business is so lucrative, why haven't any of the companies themselves decided to sell "special" accounts to people and cash in on the money?"

    When the game has it so that it takes time and effort to get ahead, getting ahead is valued. Once you can just spend a few shillings to become a grandmaster in some skill, it's not worth your time because you could just pay to be there. You'd never be exposed to the content, and most people would follow a path of lesser resistance and just pay to have higher level chars.

    Entertainment on this scale isn't open to everyone; it's open to the people it targets. If people beyond that target also enjoy it, more the better. Enjoying it isn't a right, and people shouldn't destroy parts of the in-game balance just so they can enforce their own ideas of how the game should unfold on it.

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  5. Re:A losing battle? by DingerX · · Score: 5, Insightful

    Well, shucks. If you design a game where being logged in and doing something mindless generates value, and where social status is determined by a simplicistic system of fancy items and levels, then yeah, you're going to have a market of people willing to do the mindless things to sell to the rest of the world.

    It's a basic problem with this design, especially in an open economy were cash and value are just spawned in game. I don't think you can effectively police it; and I doubt you can social-engineer the problem. But you could consider bringing economists in on your next game design session, and figure out how to make hoarding and transfer of resources unprofitable. For example, have a large closed economy where hoarded wealth beyond a certain quantity has to be stored in a PvP-friendly area of the game. Got a lot of cash? Well, it's gonna cost you security to store it. Suddenly cash farming, while still possible, costs three times as much (one person to collect, one person to guard, plus losses), and its value to the average player decreases considerably. But what do I know?

  6. Reasons to dislike money-farming in MMORPGs by RogueyWon · · Score: 4, Informative

    It's good to see Blizzard taking real action on this. Hopefully, WoW hasn't been around long enough for there to have been serious damage to the economy already.

    Most of what I'm about to say is based on my experiences in FFXI, where there have also been well-publicised problems with money-selling and recent attempts by the GMs to crack down on it (yes, I tried WoW, but I didn't like it, so I went straight back). However, it should hold true for any MMORPG where you have to "farm" (be it by killing monsters, crafting items, fishing or whatever) to make in-game cash. Basically, the selling of in-game cash is one of the biggest cons I've ever encountered. Two basic reasons for this:

    First of all, as many posters have remarked in previous threads on this subject, all the gold/gil-sellers are selling you is a quantity of a virtual resource which has no independant physical or legal status. If Blizzard or Square-Enix go broke, the money you spent is lost. Ok, this isn't very likely. However... let's just say that the GMs decide to "evaporate" all the large sums of money that were transferred out of the characters who were suspended for selling money. This is one of the perfectly plausible responses they may choose to make. It'd be perfectly legal for them to do this, as it wouldn't be "real" money they were taking away and the player who bought the in-game money wouldn't have a leg to stand on, as he would have been in violation of the Terms of Service by buying the game-cash to begin with.

    The second reason why it's a huge con is more subtle. As many FFXI players have noticed, gil-sellers attempt monopolise some of the scarcer (yet still essential) items in the game. By doing so, they drive up inflation across the game. Chances are that a lot of the people who buy money from gil-sellers are people who feel (wrongly) that they need to buy the money in order to not get left behind this inflationary trend. In other words, gil-sellers often have to create a problem before they can milk it. If they didn't exist, the "need" for them would be greatly reduced. If you're wondering about the effect that gil-seller driven inflation has had on FFXI, it's instructive to keep an eye on the prices at www.ige.com (link provided for instructional purposes only, please don't buy anything and support them), who are the largest of the MMORPG-cash-and-items traders. I started watching these in October (and yes, I admit that this was largely due to wanting to gloat over how much my legitimately-obtained gear would sell for in real life). At that time, 1 million gil cost around $160 dollars. Today, you could buy 1 million gil for £36. The irony here is that the people who bought gil back in October essentially wasted their money and, if the trend continues, the same goes for people who buy it today.

    In short, the game-cash-for-real-money trade sucks. Don't do it and don't support it. Please.

  7. Re:I signed up for the 7 day trial of Second Life by QuantumG · · Score: 4, Insightful

    Oh, for the people who can't join the dots and see why this is relevant: Second Life is the supposed MMOG which "encourages" real world exchange for virtual world currency. The result is that no-one actually does anything in Second Life except try to figure out some way to make a buck. If games like WoW were to take a lenient stance against gold farming, WoW would become just as bad.

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    How we know is more important than what we know.
  8. Take a hint from US ag department. by AtariAmarok · · Score: 5, Funny

    No need to get all draconian about this. Just pay the farmers NOT to produce gold.

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    Don't blame Durga. I voted for Centauri.
  9. Re:A losing battle? by djdavetrouble · · Score: 4, Funny

    +1 Wierdest analogy EVER

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  10. Re:A losing battle? by Malor · · Score: 4, Insightful

    The only way to stop people buying commodities is to ensure they have no value. In other words, to prevent people from trading them, they have to be useless. If they're useless, why are they in the game at all?

    When there are such enormous disparities in income in the real world, and all characters can generate resources at about the same rate, the 'cheap' people will sell things to the 'expensive' people. That is just how things work.

    Ultimately, it's not about commodities. Instead, it's about time. All of the MMORPGs are designed to be time sinks. That is, you spend a lot of time doing things that are 'less fun' (in theory at least) to gain the ability to do things that are 'more fun'. So people buy their way out of the 'less fun' time using real money.

    The only way the Chinese people will not be able to find a way to sell their cheap time is if the game experience and items have no value. If time you have previously invested has no real bearing on time you spend later, there's nothing to trade for.

    As long as the games continue to be designed as time sinks, then some method of selling the cheap Chinese time will be present. Even if you can't trade items, they could trade time helping you level up your characters. The only way to avoid it is to remove all value from time invested. Given the current design of MMORPGS, that means to make the game no fun.

    Personally, I'll take a game that's fun and has gold farmers.

  11. Re:Disabling accounts in an MMORPG? by Dachannien · · Score: 4, Interesting

    Presumably, the accounts are banned permanently, which means the characters, and all the cash stored on them, is permanently inaccessible. But, as it turns out, there's no downside here.

    The way these gold-farming rings work, the people who own the vast bulk of the accounts which were closed were not really playing the game.

    For a given gold-farming ring, you have a number of accounts which are shared by several people. These people log in, farm gold for several hours, and then give all of the gold and items they received to a boss. The boss tabulates how much they received from a person on their shift and sells the items in-game for more gold (in WoW, this happens in the Auction House). When a customer purchases gold, the boss transfers the gold to the customer (either by trading with the customer, or as happens in WoW, through in-game mail). If one of the grunt farmers doesn't meet a quota on their gold-farming shift, they don't get paid. The grunt farming accounts, being shared by several people, are generally logged in 24/7. Even the individual characters are shared. They are powerleveled up without doing any quests, meaning they have substandard gear and make inferior opponents to regular players' characters; however, they are tailor-designed for farming whatever monsters make for the best farming.

    The vast majority - if not all - of the closed accounts were involved with these gold-farming rings. That means that, with the possible exception of the bosses, it's very unlikely that a particular account was ever used by just one person to *play* the game. Since most of these rings are based in China, it's also unlikely that Blizzard will ever have to worry about somebody trying to sue them for the account closures.

  12. Re:Let it be. by zoips · · Score: 4, Insightful

    I fail to see how it could possibly attract people to the game to allow gold farmers. The single biggest annoyance in FFXI are the gilsellers. They have no decency (steal logging, mining, and harvesting points), they'll MPK (violation of the ToS by the way) you without a second thought if you try to camp the same NM as them. They work in teams to monopolize NM spawns, which gives them a monopoly on the drop, which in turn damages the economy (granted, on Ramuh most of the gilsellers that camp NMs quite frankly suck at claiming them, so it's a moot point).

    Allowing gold farmers to continue doesn't help the game. It ruins it for everyone that wants to play the game as it is meant. Average people will not monopolize some monster spawn, or do the same repetative task and monopolize a certain kind of item drop, day in and day out for months at a time like a gold farmer would (of course, since I've never played WoW, I'm trying to imagine what it would be like based on my experience with gilsellers in FFXI).

    It's really an either-or situation. Either the company itself sells in-game money for a fee to their players, and that's really the only worthile way to get the money (which puts everyone on the same level field), or the company does not allow anyone to buy in-game money and makes sure that there are plenty of ways to earn decent money in-game (again, putting everyone on a level field, except WHMs, who can't farm for crap =P). You can't have both without totally hosing the economy.

  13. Re:Intresting idea but reqiuires a rethink for des by Minna+Kirai · · Score: 4, Insightful

    You can't rely upon the skill and timing of the player, because lag throws that totally off.

    I think there are more important obstacles than lag which prevent player skill and reaction time from factoring more into combat resolution.

    1. There is the unfair distribution of "twitch gaming" skills in the customer population. MORPGs aim for the biggest possible market segment, and have partly succeeded with a old and more female user base than the average videogame. But if reaction time and mouse accuracy are required to do well, then the best players will be 14-year old males. Many of the other customers will lose interest.

    2. There is truth to the saying that "MMORPGs are chatrooms with pictures". Longterm players enjoy chatting with their teammates equally or more than playing the game. (Players often comment that the only reason they maintain a subscription is to keep playing with their established online friends, and not because the game itself is compelling). The slow-paced combat in today's MMORPGs allows players to engage in chat or other distractions without endangering their prospects for combat success.