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What Can Yahoo Do To Compete with Google?

Posted by Hemos on from the first-mover-advantage dept.

ryanjensen writes "Jay Currie over at Tech Central Station has an article up about Yahoo's pending entrance into the AdSense advertising market, and outlines some things Yahoo (and MSN for that matter) can do to compete, including: Paypal payouts, revenue share transparency, rewarding quality (but small) publishers, and offering an alternative to "keyword bids" for advertisers." It should be noted that Yahoo has already been fighting Google on this front - Overture, owned by Yahoo!, has been running an Ad-Sense like program for a while.

5 of 218 comments (clear)

  1. Bad advice... by Anonymous Coward · · Score: 5, Funny

    how about...they stop sucking?

    That's a bad advice... It costed me a boyfriend. :(

  2. Re:how about... by Anonymous Coward · · Score: 1, Funny

    Yes. Content. Like Google.

  3. Well... by digidave · · Score: 3, Funny

    For one thing, they can get their own logo on Slashdot for stories about them instead of using Google's logo. Brand recognition, you know.

    --
    The global economy is a great thing until you feel it locally.
  4. Pay FireFox Developers by N8F8 · · Score: 2, Funny

    Pay Firefox developers to make Yahoo the default search engine.

    --
    "God fights on the side with the best artillery." - Napoleon, Marshal of France - speaking truth to power
  5. Do No Good by Entropy_ajb · · Score: 2, Funny

    They must become the anti-google and take on the motto of "Do No Good." Sure most of the people on Slashdot may prefer Good over Evil, but I think there is a large enough population to support a company that takes a firm stance against all that is good in the world.