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What Can Yahoo Do To Compete with Google?

Posted by Hemos on from the first-mover-advantage dept.

ryanjensen writes "Jay Currie over at Tech Central Station has an article up about Yahoo's pending entrance into the AdSense advertising market, and outlines some things Yahoo (and MSN for that matter) can do to compete, including: Paypal payouts, revenue share transparency, rewarding quality (but small) publishers, and offering an alternative to "keyword bids" for advertisers." It should be noted that Yahoo has already been fighting Google on this front - Overture, owned by Yahoo!, has been running an Ad-Sense like program for a while.

3 of 218 comments (clear)

  1. My thoughts by sandstorming · · Score: 5, Interesting

    I've been using Adsense on a fairly small website with about 150 unique views per day. I am not their prime customer. What gets me though is the fairly (and increasing) occurences when clicked ads (and not public service ads) earn me 0 cents, or even 1 cent. Another issue is also with google I am required to make $100 before I get each cheque, any system that kept paying me every $5 or so would definetly get me switching!

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    http://www.sandstorming.com
  2. Yahoo already rules by yetanothermike · · Score: 5, Interesting
    Yahoo doesn't HAVE to compete with Google as they are already light years in front of Google in profit and revenue, visitors, hours spent on the site, etc...

    http://www.wired.com/wired/archive/13.03/yahoo.htm l?pg=2&topic=yahoo&topic_set=# Check the graphics with the article as they give the details on this.

    I'm not surprised that techies would think Yahoo has to "compete" as they all love Google but it's akin to asking how Windows will be able to compete with Linux.

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    [insert sig file here]

  3. Comment removed by account_deleted · · Score: 5, Interesting

    Comment removed based on user account deletion