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Spammers Sue Spam Victim For $4 Million

fronck writes "Self-declared anti-spammer Mark Mumma, a web hosting and email service provider, has apparently been sued for just under $4 million by cruise.com and their parent company Omega World Travel after they were ordered to stop sending him emails and comply with Oklahoma's CAN-SPAM act. Mumma intends to see the trial through court and meanwhile the spam continues unabated. More insight available at Ars Technica."

30 of 435 comments (clear)

  1. Counter Suit by Anonymous Coward · · Score: 5, Insightful

    As the spammers have clearly identified themselves and their victim should have logs clearly showing their abuse he should counter sue them.

    They have kindly set the level for the quantum of damages.

  2. Wow, just wow. by Qzukk · · Score: 5, Interesting

    The judge will hopefully smack this one down. If the company doesn't like the CAN-SPAM act, they should appeal whatever case they lost against it, not go and sue the guy who reported them to the cops.

    --
    If I have been able to see further than others, it is because I bought a pair of binoculars.
    1. Re:Wow, just wow. by Anonymous Coward · · Score: 5, Insightful

      Just like the judge smacked down the frivolous SCO lawsuit?

      Just like the judge smacked down the suit against Oreo cookies making people fat?

    2. Re:Wow, just wow. by jebell · · Score: 5, Interesting

      I think the spammers made a big mistake filing it in the Eastern District of Virginia. The judges in that particular district are known for not taking crap from attorneys. In fact, the trial docket is known as the "rocket docket." No continuances will be granted without a very good reason and the litigants are stuck with a very strict schedule. The motion to dismiss has a better shot at success there than a number of other federal courts.

      --
      This is my sig. There are many like it but this one is mine.
    3. Re:Wow, just wow. by Anonymous Coward · · Score: 5, Informative

      I know the people behind the Oreo suit. Yes, what you're describing is correct, they were suing over transfatty acids. But they never expected to win the suit, it was merely a publicity stunt designed to get media attention in order to tell the public that transfatty acids are bad.

      There are no FDA regulations that say you have to show the amount of transfatty acids, unlike everything else you see in the package.

      So, yes, they fully expected the suit to be smacked down.

  3. Whats the rest of the story? by Wanderer1 · · Score: 5, Insightful

    I find it hard to believe that there isn't another side to this tale.

    That said, if the company *IS* prosecuting on those grounds, an out of court settlement involving some guys named Vinny is probably at least as effective.

    W

    1. Re:Whats the rest of the story? by nodwick · · Score: 5, Insightful
      From TFA:
      A key issue in the matter is the supposed opt-in nature of the list in question. Mumma's argument is that he never opted-in, so he shouldn't have to opt-out. Furthermore, he holds that opting-out only increases the chance of receiving more spam. This makes Mumma appear somewhat belligerent, and it doesn't help that his demands for a settlement for over $6,000 were accompanied by veiled threats regarding Google "caching" his complaint page. Furthermore, the fact that his site also suggested "setting a trap" to nail spammers (PDF of page at the time) make him looks lawsuit happy, although it isn't clear that this means anything other than documenting one's moves closely.
      Of course, as the article points out, none of this is actually illegal, even if it does make the victim look a bit less like a white knight. The strangest part of this whole affair is that spamming ultimately originates as a form of advertising. Here's someone who is patently not interested in the company's product, and has made a legal request under state law for them to stop sending him ads. Instead of complying, the company is now going to try to sue his pants off to show him who's boss. Supposing in some bizarro world they win, and are granted permission to keep sending him ads? I bet he's going to be really eager to buy things from them now ...
    2. Re:Whats the rest of the story? by nine-times · · Score: 5, Insightful
      The strangest part of this whole affair is that spamming ultimately originates as a form of advertising. Here's someone who is patently not interested in the company's product, and has made a legal request under state law for them to stop sending him ads. Instead of complying, the company is now going to try to sue his pants off to show him who's boss. Supposing in some bizarro world they win, and are granted permission to keep sending him ads? I bet he's going to be really eager to buy things from them now ...

      I believe at least part of the problem (though I may be wrong in this case) is that the spammers who send the advertising and the people who are selling the product are two different companies. In a sense, the spammers have no financial interest in you actually buying the product, other than in that it maintains the image of spam as an effective advertising medium.

      Or even when they are the same company, it seems that companies who advertise through spam aren't relying on the inherent good-quality of their product for sales.

      So when it comes to legal action, the spammers aren't so worried about making the product look bad, or even making spam look bad (after all, it already looks about as bad as it's going to). What they're more worried about is their right to continue spamming.

    3. Re:Whats the rest of the story? by Savage-Rabbit · · Score: 5, Insightful

      Of course, as the article points out, none of this is actually illegal, even if it does make the victim look a bit less like a white knight

      I once recieved an abusive letter (Pinned under the windsheild wiper of my car) from another tenant in the same building where had just moved in. They were complaining that I was parkign in a spot that they had rights to and were paying for and which happened to be the best spot available. I returned a very polite letter that I made sure was ice cold and factual outlining that the parking spaces were numbered as where the apartments and that according to my rental agreement this parking spot Nr. X belongded to my aparment Nr. X and that I was in fact paying for it. There were no insults, no abuse and no gloating in the letter, I just explained that they were in fact squattin on my parking spot, not the other way around. I never heard from them again. The the moral of the story is that the biggest mistake you can make is to get carried away in an Oh, goody, I'm in the right... Now lets REALLY chew them out! type frenzy. Alot of people end up making the mistake of hurting their own case by getting abusive or even insulting and thus ruin their position.

      --
      Only to idiots, are orders laws.
      -- Henning von Tresckow
  4. Standard SLAPP suit by bigtallmofo · · Score: 5, Informative

    The courts are very familiar with SLAPP suits (Strategic Lawsuit Against Public Participation).

    Many states are adopting Anti-SLAPP legislation that should make this easy to get dismissed and as TFA suggests impose sanctions against the plaintiff.

    --
    I'm a big tall mofo.
    1. Re:Standard SLAPP suit by nenolod · · Score: 5, Insightful

      That's irrelevant. The fact that the individuals violated Oklahoma's anti spam law, means that they are liable for that, and that case would still be litigated in Oklahoma.

      This lawsuit is more intended to make the owners of cruise.com appear to be victimized, that's all there is to it. It's a fairly common move in litigation of this nature, and it rarely works out in the spammer's favour. Usually these things get dismissed from court.

  5. You've missed the point by Anonymous Coward · · Score: 5, Insightful

    They sue people to get them to give up. A lot of people don't have the time, money and/or will to fight someone in court, so they say "Sorry!" and go away.

    1. Re:You've missed the point by hawk · · Score: 5, Informative

      I am a lawyer, but this is not legal advice. If you get your legal advice from the web, get your head checked.

      I'm going to make a few assumptions here:
      1) That the Defendand doe indeed have no significant contacts to the state in which the suit was filed.
      2) That trademark infringement has similar rules to copyright infringement, which require the action to be brought in a district in which the defendant "can be found."
      3) That the usage of the spammer's trademarks are *clearly* and *indisputably* within the realm of fair use and satire.

      If all of these apply, it is hard to fathom a good-faith basis for an attorney to have believed that an action should have been justified.

      With that conclusion, the filing would be in violation of Rule 11 of the Federal Rules of Civil Procedure, and counsel for the plaintiff would be subject to sanctions, including court costs.

      Furthermore, in most states, sanctions in excess of $1,000 or so (except for discovery sanctions) must be reported to the state bar for disciplinary purposes.

      Additionally, the filing of a complaint with no good faith basis is a violation of ethical rules, and subject to discipline. Assuming that it is the attorney's first offense, I'd be surprised if it results in disbarment or even suspension; more likely a reprimand or private cautionary letter.

      hawk, esq.

    2. Re:You've missed the point by imurchie · · Score: 5, Funny
      If you get your legal advice from the web, get your head checked.

      do you have any recommendations of websites for that?

  6. Slashdot should hire the Ars people by Anonymous Coward · · Score: 5, Insightful

    They actually write real summaries that explain things. It's quite amazing compared to what we get here at Slashdot. Just go read their story and compare.

  7. Only in the US by Kombat · · Score: 5, Insightful

    In the US, you can sue for anything at all, and this is what happenes when a company with money picks on someone who doesn't. Hmm.. who does this remind us of? ??AA anyone? The case would be thrown out of court in a heartbeat, but first it has to get there, and that means that Mark Mumma will first have to hire a lawyer (which he already has, according to TFA).

    This is just another symptom of the twisted legal system that has been allowed to evolve in the US. When will legislators realize that it's time for serious legal reforms to end these types of frivolous, baseless lawsuits that are intended only to intimidate and harass?

    --
    Like woodworking? Build your own picture frames.
    1. Re:Only in the US by rsd-17 · · Score: 5, Insightful

      When will legislators realize that it's time for serious legal reforms to end these types of frivolous, baseless lawsuits that are intended only to intimidate and harass?

      Unfortunately many of the legislators are lawyers. It's not in their interest for this state of affairs to end.

  8. We need to knock them off their horse by FunWithHeadlines · · Score: 5, Interesting
    " "It simply filed a lawsuit in a court that it knew had no jurisdictional authority what-so-ever," Mumma explained. "Today's spammer tends to think it will escape prosecution because they've never been prosecuted. It has a false sense of security because nobody has come along and legally knocked it off its high horse."

    A common tactic nowadays. Take someone to court even on a frivolous charge, knowing they can't afford to play the legal game. This works until someone takes the bluff and says, "OK, buddy, I'll see you in court and I intend to make you lose, and lose badly." For that you need a deep-heeled "victim," precisely the type that tends not to get sued in these sort of situations.

    But every now and then a bully miscalculates, as we saw with SCO versus IBM. So what we need is for someone with bucks to take on these spamming sleazes, point out they are misusing the law with these abusive lawsuits, and knock them off their high horse.

  9. Will there be another win or a first defeat? by Anonymous Coward · · Score: 5, Interesting

    Interesting stuff at the very end of the emediawire article.

    Copied:

    SUEaSpammer.com and SUEDbySPAMMERS.com are trademarks of MummaGraphics, Inc. Cruise.com is a registered trademark of Omega World Travel, Inc.

    MummaGraphics, Inc., founded in 1993, is a provider of Internet web hosting and web site design services and has begun directing its energies to curbing unwanted junk email, a/k/a. spam. MummaGraphics began suing spammers in August 2004 and intends to file several more lawsuits in the future. MummaGraphics, Inc. is currently undefeated in court.

  10. Re:What a great ad! by strider44 · · Score: 5, Insightful

    must be an "any publicity is good publicity" because all it's telling me is to boycott cruise.com, and there are a lot of fellow slashdotters who would feel the same.

  11. Re:I'd like to know more by necrodeep · · Score: 5, Informative

    According to: http://www.suedbyspammers.com/about/index.html

    1.Defamation (for calling them spammers)
    2.Trademark Infringement

  12. Easy slashdot links by AnonymousCowheart · · Score: 5, Informative

    Easy /. links to the spammers sites are:
    here and
    here
    Please click away

  13. Re:America, land of the free...lawsuit by Kwil · · Score: 5, Insightful

    You assume that

    A) The corporation manages to live through the lawsuit to begin with, and

    B) They're not sued by a front corporation that declares bankruptcy, folds up, and disappears.

    --

    That Jesus Christ guy is getting some terrible lag... it took him 3 days to respawn! -NJ CoolBreeze

  14. Re:You got that wrong my friend... it's... by shutdown+-p+now · · Score: 5, Funny
    In Communist China,
    spammers are shot on sight.

    It's just that noone can find them for some reason.

  15. You have ALL missed the point by bsdbigot · · Score: 5, Informative
    TFA is decidedly one-sided. By looking at Mumma's *own* websites, this is a pretty clear-cut case of entrapment by Mumma.

    For example, head over to SueASpammer, and you will see right off the bat he calls for people to

    1. set a trap
    2. sue

    Reading a little further, he implies that people should falsify their identity when OPTING IN TO AN EMAIL LIST, and then later using that as leverage (e.g. say "Who the hell is Joe Blow? My name is John Public). I'd have to look into any applicable law, but in my dictionary, that constitutes fraud.

    Number three, if you read Omega's suit, they allege that Mumma did not comply with the provided opt-out procedure, but instead called them and almost immediately started threatening them. Mumma allegedly would not provide his information so that they might comply with his "request" to be removed. Instead, he was belligerent, insulting, and threatening. This may not be illegal, but it is certainly in poor taste and is a mark against him. Lawyers and judges don't want to deal with fanatics, for the most part - they want to deal with reasonable people that have a legitimate claim.

    Number four, since Mumma's request for removal was NOT VALID via his own stupid actions, and since he allegedly SIGNED UP for this "spam," via indirect admission at SueASpammer.com procedures, this is not a valid claim under CAN-SPAM. Furthermore, this also invalidates Mumma's claim under Oklahoma law, see 776.5.3 at SpamLaws OK.

    I would not at all be surprised to see Omega et al. come out of this not only unscathed, but smelling like a rose.

    --
    main(){char I,l,O[]={'-',1-1,0,(1<<5)-1,0+'-',-10-1,-10,11-0,- 1,-100};for(I=l=0;l<10+0;put
    1. Re:You have ALL missed the point by Manchot · · Score: 5, Informative

      It's a good thing that entrapment only applies to criminal cases, then. Even then, the standards under which it applies are very high. See this Slate article for more details:

      1. The idea of committing the crime came from law enforcement officers, rather than the defendant.
      2. The law enforcement officers induced the person to commit the crime.
      3. The defendant was not ready and willing to commit this type of crime before being induced to do so.

      Even if it did apply in civil cases (which it doesn't), this wouldn't even come close to entrapment. Not one of the three legal conditions was satisfied. Basically, you've made the mistake of thinking that traps and entrapment are one in the same, but they're not.

      Furthermore, though it may be fraud in a loose sense of the word, it doesn't even come close to criminal fraud. Thousands upon thousands of cases have hinged upon evidence gained from FBI agents posing as 13-year-old girls or undercover cops posing as crackheads, all of whom give phony names. Giving a false name for the sake of obtaining evidence is completely legal, unless that false name gives the impression that you are another specific person (e.g., if you are a drug dealer and the cop comes to you claiming to be your boss). Random names, though, are just fine.

  16. SCO by hawk · · Score: 5, Informative

    See disclaimer in my other post about this not being legal advice.

    To dismiss a case on the initial filing, the judge must find that even if everything in the complaint were proved, the plaintiff would not be entitled to relief. That's not the case when alleging copyright infringement.

    The next chance would be a summary judgment motion. At that point, evidence is weakly tested with the presumption that the fact finder (judge or jury) will take it in its most favorable light, and the evidence for the other party in the least favorable. If no reasonable person could find for the plaintiff under those circumstaances, then summary judgement is granted.

    That's not a hard standard of the plaintiff to meet . . .

    hawk, esq.

  17. Overlawyered.com : "Loser Pays" by Mad+Man · · Score: 5, Informative

    Re:You've missed the point (Score:2, Interesting)
    by lowrydr310 (830514) on Thursday March 17, @09:12AM (#11964442)

    Is it possible for the Plaintiff (the spammers in this case) to be ordered to pay the Defendant's legal bills when they (the plaintiffs) lose the case?

    IANAFL

    It's possible, but I don't know how likely it is. The trial lawyers, being a very powerful lobby, have consistently opposed the idea. See http://www.overlawyered.com/archives/000199.html

    June 14, 2003
    Essay on loser-pays

    The following essay was written circa 1999 by our editor and formerly appeared on the site's topical page on loser-pays.

    * * *

    America differs from all other Western democracies (indeed, from virtually all nations of any sort) in its refusal to recognize the principle that the losing side in litigation should contribute toward "making whole" its prevailing opponent. It's long past time this country joined the world in adopting that principle; unfortunately, any steps toward doing so must contend with deeply entrenched resistance from the organized bar, which likes the system the way it is.

    Overlawyered.com's editor wrote an account in Reason, June 1995, aimed at explaining how loser-pays works in practice and dispelling some of the more common misconceptions about the device. He also testified before Congress when the issue came up that year as part of the "Contract with America". Not online, unfortunately, are most of the relevant sections from The Litigation Explosion, which argues at length for the loser-pays idea, especially chapter 15, "Strict Liability for Lawyering".

    As other countries recognize, the arguments in support of the indemnity principle are overwhelming. They include basic fairness, compensation of the victimized opponent, deterrence of tactical or poorly founded claims and legal maneuvers, and the provision of incentives for accepting reasonable settlements. Sad to say, the American bar, though loud in proclaiming that every other industry and profession should be made to pay for its mistakes, changes its mind in this one area, demanding an across-the-board charitable immunity for its own lucrative industry of suing people.

    Also in 1995, Rep. Chris Cox (R-Calif.) published a succinct defense of the loser-pays principle, terming it the "full recovery rule" and pointing out that it would improve the position of a large number of plaintiffs with meritorious claims who currently go undercompensated because of the need to pay their lawyers large sums which cannot be recovered from the opponent.

    Author James Fallows of The Atlantic called the idea "overdue" and included it in his list of "Ten New Year's Resolutions for America" (National Public Radio).

    The principle in other countries: .....

    Go to http://www.overlawyered.com/archives/000199.html to read the rest of it.

    An example from Overlawyered.com's "Loser Pays" archives (bold added):

    March 15, 2005
    "Doctor fights, wins; lawyers aren't swayed"

    Dr. Zev Maycon has been sued four times in three years; he's been dismissed before trial each time, but has missed weeks of work as a result, to the

  18. You've misread his website. by aug24 · · Score: 5, Informative
    He says that when you get spam (completely unsolicited), click on it and fill in unique (thus fake) details. Then when you are contacted you can link the company to the spam.

    Next: why should he comply with their opt-out procedure. Had you read the article carefully, you would see that he talking about spam that he certainly did not opt in to, merely responded to.

    I hope and expect he will win.

    Justin.

    --
    You're only jealous cos the little penguins are talking to me.
  19. Worked for cruise.com by theskunkmonkey · · Score: 5, Informative

    I worked for Omega World Travel in their "web" department and worked specifically on the cruise.com property. This was a number of years ago just before the DotCom bust. I had the chance to work directly with the owner Gloria Bohan and her husband Daniel Bohan. It's a woman owned biz on paper, he really runs the show. At the time I worked there, they had not yet grapsed the concepts of the internet well yet, but had very hot properties (cruise.com) that were pulling in very lucrative money from what I gathered. They were expending large sums in purcashing domains and had plans to grow the division. They did recognize the potential of the internet market, but had a very poor understanding of technical details at the time. I was originally hired to increase their standings in search engines and design banners for advertising. I used the usual techniqes of the day including keyword stuffing to get better positioning. Of course this included using some names of competitors. To show you how clueless the owner was at the time, he saw the competitors name in the keywords during a weekly meeting and proceeded to whine (yes, he whined like a child, stamped his feet, and had tantrums) about his competitor showing in the keywords. I attempted to explain the reasons and was told I didn't know what I was doing (the main reason I was hired), to remove the keywords, and go back to my office. Suffice to say that was my last day on the job. Now I read this article and I am not suprised one bit by the actions of cruise.com and OWT. I am sure that once Dan grasped the concept of email solicitaion the flood gates were opened. To see that he has been stupid enough to direct his legal department to follow this course of action is about par for him. He still dosen't fully understand the whole picture. I sure hope the people I worked with there have been smart enough to move on.