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Nielsen Report Says Internet Usage Flattening

Posted by timothy on from the adding-to-the-divide dept.

Ant writes "This BetaNews story says an analysis of major Internet markets revealed that the time netizens spend online at home has come close to hitting a plateau in many major markets. Nielsen//NetRatings, a syndicated rating system for Internet audience measurement, measured markets in Brazil, Germany, Spain, Switzerland, Sweden, the United Kingdom and the United States and found them to be maturing. In contrast, Australia, France, Hong Kong, Italy and Japan experienced double-digit growth. According to Nielsen//NetRatings' press release (PDF) and current news story concluded that mature markets are in wait of "the next big thing" whereas emerging markets were rife with opportunity for companies online. Some of the growth engines cited in the report is the proliferation of broadband and societal changes in media consumption..."

5 of 105 comments (clear)

  1. My internet usage has leveled off, too by Anonymous Coward · · Score: 5, Funny

    Apparently it's impossible to average more than 24 hours online a day.

    1. Re:My internet usage has leveled off, too by Anonymous Coward · · Score: 4, Funny

      But at least I'll die happy in the knowledge I got first post on Slashdot. In fact, I want that on my gravestone.

      Anonymous Coward
      1977-2005
      First Post

  2. Re:The Plateau by Matthaeus · · Score: 4, Funny

    A lot of home computers are also working on things like DDoS attacks and spamming.

  3. Re:Less use for me. by madaxe42 · · Score: 4, Funny

    I use the net alot less now, got a girlfriend that keeps me happy

    I generally use some kind of pit to catch mine...

  4. Re:Internet and TV by MyDixieWrecked · · Score: 4, Funny

    "mature markets?"

    "next big thing?"

    hmmmm... yeah, pr0n does spur growth in whatever it gets into.

    wait, that sounded dirty.

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