Nielsen Report Says Internet Usage Flattening

Ant writes "This BetaNews story says an analysis of major Internet markets revealed that the time netizens spend online at home has come close to hitting a plateau in many major markets. Nielsen//NetRatings, a syndicated rating system for Internet audience measurement, measured markets in Brazil, Germany, Spain, Switzerland, Sweden, the United Kingdom and the United States and found them to be maturing. In contrast, Australia, France, Hong Kong, Italy and Japan experienced double-digit growth. According to Nielsen//NetRatings' press release (PDF) and current news story concluded that mature markets are in wait of "the next big thing" whereas emerging markets were rife with opportunity for companies online. Some of the growth engines cited in the report is the proliferation of broadband and societal changes in media consumption..."

Comments

The Plateau

[yotto]

What they don't say is that the "time online per user per day" plateau they have reached is 24 hours.

'always on' broadband

[zmollusc]

since more people are buying into 24/7 broadband (in order to download linux distro's) then i guess that a plateau of 24/7 usage is going to be pretty hard to improve on.