Amazon Pursues Plogging Patent

theodp writes "When it unveiled a beta of Plogs (personalized blogs), a nonpublication request Amazon had in effect prevented the USPTO from disclosing that Plogs were patent-pending. But now you can check out Amazon's patent application for the Personalized selection and display of user-supplied content to enhance browsing of electronic catalogs, which describes how 'blurbs' can be made available in a blog format for viewing by others."