Yahoo Fights Back in Battle With Google

ChipGuy writes "Om Malik has a great analysis of how Yahoo is fighting back the Google assault. 'A handful of blog-evangelists, a couple of key buys - (Odd Post and Flickr) have turned Yahoo from a dot.has.been to the new darling of the chattering classes.' Yahoo's new initiatives like Yahoo 360 are even apprently making Yahoo Web 2.0 compliant."

Comments

Re:Money that's funny...

[screwballicus]

It doesn't sound like they're giving everything away for free, if this quote from Wired, within TFA is accurate:

The indignity is all the greater when you consider Yahoo!'s numbers: 165 million registered users, 345 million unique visitors a month, $49 billion market cap, and a 62 percent increase in revenue last quarter, bringing 2004 total revenue to $3.6 billion. Yahoo! makes more money and has more patents, services, and users than Google; it even has its own yodel.

Article is a non-article

[aussie_a]

This article was a waste of 2 minutes. It meandered about a central issue with plenty of buzz-words and enough links to give a Wikipedian a head-ache. It can be summed up to this:
Yahoo has been unpopular among bloggers despite being a solid business. It has been playing catch-up lately with features and very recently has begun to surpass google with the features provided. It's actions haven't been about business, but about popularity among bloggers. As such it has become much more popular among bloggers. Oh, and the new areas Google has been branching into suck. So does it's search ability.

I don't know about other people here, but a blogger saying that company X is more popular among bloggers because of it's recent changes isn't something "that matters" to me.

Then again, I'm not too keen on the blogging community.

It completely lost me when I came up to:
The blog-evangelists unlike press relations folks, only write when there is something important to say. That is if they want to maintain their credibility.

Sorry, but blog evangelists have no credibility among those who like to use their brain when viewing news.

This article does get extra kudo points for irony (displaying google ads on a pro-Yahoo, anti-Google article).

Re:has been

[dn15]

Really. I don't use Yahoo! myself anymore. But I work in the service department of a computer store, and you might be surprised how many "real" people still have it as their start page or whatever. It's hardly a has-been.

Re:yahoo's lack of interest...

[aussie_a]

About the only thing GMail has changed in recent memory is that I can now invite 50 people where before I could invite 6.

Actually Gmail has changed quite a bit. Perhaps you just haven't noticed the changes, but it has added several functions (recently as in: this year). One such addition is the standard view which allows older browsers to access gmail.

Perhaps you consider the changes to be insignificant so there might as well be none. But for people who couldn't access gmail with the javascript interface, the change is actually quite good. There have also been other changes, but I can't find a list of recent changes.

Re:yahoo's lack of interest...

[TheSpoom]

Take, for example, Games Domain. A site that had been around for AGES (at least five years, probably more like eight or nine) prior to Yahoo acquiring it.

They used to have a huge PC game patch database.
Yahoo got rid of it.

They used to have a magazine section with various authors writing about the gaming industry.
Yahoo got rid of it.

They used to have demos for practically every game that had one, even older games.
Yahoo got rid of it, and instead linked to their own service.

See, when Google buys companies, they keep them running, and might actually extend them. Yahoo buys companies to assimilate them into the collective. This is why I will continue to use Google.