Girls Got Game

Via Joystiq, a story on the ABC News site discussing the (gasp) rising interest in games within the fairer sex. From the article: "I think it's easy to kind of stereotype that women don't want to shoot or that women don't want to do sports or that women don't want fast-paced action...I don't think that's true. I think that was part of the reason the industry wasn't speaking to women before." As Mr. Zackheim comments, I believe it more to be a lack of interest/effort on the gaming publisher's part that has resulted in the current player demographic profile.