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TiVo Starts Testing "Pop-up" Ads
mkraft writes "ZDNet is reporting that TiVo has started a testing a new pop-up style ad on a random and limited number of subscriber's TiVo as of this weekend. The ads are designed to be displayed on screen when the user fast forwards through specially tagged commercials. Clicking the thumbsup or select button on the TiVo remote will take the user to a menu containing more information about the advertisement (text and/or video).
Unfortunately according to reports on the TiVo Community forums the ads are also showing up during actual programs as well."
I don't have to deal with popups, a small hard drive, a single hard drive and lack of upgradability. Plus, I have 3 tv tuner/encoders so I can record three shows simultaneously while watching a fourth recorded show.
I build my own HTPC using an Abit AN-7, AMD Athlon XP 2500+, Hauppauge PVR-250 tv tuner/encoder cards. It is driven by WinXP Pro SP2 and SageTV.
You can see my HTPC at http://wwww.terrystockdale.com/htpc/htpc_1.shtml .
Terry
Currently while watching a commercial supported TV broadcast, an advertiser has a commercial break in the program where they show 30 seconds of video. While using a TiVo and fast forwarding, this 30 seconds of video is blurry and takes less than 30 seconds to play.
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Based on how it's supposed to work, with the new tags. While watching a commercial supported TV broadcast, an advertiser has a commercial break in the program where they show 30 seconds of video. While using a TiVo and fast forwarding, this 30 seconds of video is overlayed with a different image optimized for shorter visible duration and takes the same amount of time as before that's less than 30 seconds to play.
There is no impact to the way the TiVo functions.
There is no forced watching of ads.
There is no new add popping up.
It's simply a format shift from blurry video to a static image.
It's a way to redefine the 30 second spot. It becomes a less than 30 second spot of variable duration depending on the fast forward speed.
The easiest way to opt out of ads on TV:
Buy premium commercial free programming, like HBO, Showtime, Cinimax, Starz,
Since this is a pilot of the new tags, that obviously isn't working the way it's supposed to, things do need to change. Since it displayed over regular content where it's not supposed to.
Things we don't know:
Is the problem with the TiVo software?
Is the problem with the broadcasters national feed?
Is the problem with a specific cable companies regional feed?
Were the tags added at the start of a commercial and still present throughout the rest of the broadcast?
All of those need to be addressed before any solution is possible.
One problem people are reporting is that the overlaid ad makes it very difficult to see where to stop fast forwarding.
Also this happen on a rewind too if you read the Tivo forums. And due to a bug its displaying during the programs and not during the adds if you pause live.
SYS 49152
First of all, the ad is for the product you're fast forwarding through - that is, if you fast forward throughb a movie ad, you'll see a "billboard" or a banner ad for THAT MOVIE.
And this got modded as INFORMATIVE??
You obviously have not seen one of these ads. I got an ad for The Interpreter last night (apparently the only ad TiVo's got right now) during "24" - there were no ads for this movie during the ads I was ff'ing through (that I could see, anyway).
The ad appears for the exact length of the ad as it's being fast forwarded - that is, about a second or two.
Uh, no. The ad appears for the entire duration you are fast-forwarding. In my case, this meant that yes, I missed the point at which the show came back several times, because the ad takes up more than 50% of the screen area, and it's right in the middle of the screen.
Apparently this is not supposed to happen (the ads are supposed to disappear when the show comes back), but a) to have it work properly TiVo would need some sort of commercial detect technology, and as far as I know it has none (it does know when special "flagged" commercials from co-sponsors run, but not all ads are flagged), b) that commercial detect technology would have to work 100% of the time, and no commercial detection does that, and c) even if TiVo did have such a thing, and it worked all the time, the TiVo boxes are so slow right now with the 7.1a software that they'd probably lag by 3 or 4 seconds anyway, which when ff'ing on 3X (which is really faster than 3X speed) could be two minutes into the TV show.
In short, these ads totally destroy one of the main reasons for using TiVo, and when you see one, you'll feel the same. The idea as I first heard it actually didn't bother me so much in theory (even though I am paying for this service after all, so I don't see why I should be seeing TiVo-delivered ads), but the implementation in practice is absolutely horrendous. It will definitely, 100% cause me to cancel my subscription if it is not completely redesigned.