Blockbuster Settles No Late Fee Suit
fistfullast33l writes "In a followup to a previous Slashdot story, Blockbuster has settled a lawsuit with 47 states and the District of Columbia over its No Late Fees advertising campaign. The New York State Attorney General's Office released the following: 'The Attorneys General alleged that the advertising campaign launched in late December 2004 was misleading because it failed to clearly disclose that, seven days after a movie or game's return due date, the consumer would be charged its selling price if the item were not yet returned. The Attorneys General also alleged there was insufficient disclosure that not all Blockbuster franchise stores were participating, leaving customers of those stores wrongly believing that they, too, would not have to pay late fees.' Blockbuster will be refunding customers as part of the deal." Additional commenary available on MSNBC.
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Mark me as a troll, but I have to side with Blockbuster on this one. Blockbuster mailed me a complete description of the new program, which outlined in detail how the whole thing worked, including the restocking fee. (I read the whole thing when I got it.) If people didn't read it, tough. Anybody who thinks that they get *anything* for free in this day and age deserves their fate.
Even so, if you go over the week and they sell you the movie, that's not a late fee - you received something tangible in exchange. Worst comes to worst, you return it for $1.50 restocking fee. Under the old scheme, if you returned it three weeks late on a two day rental, the charge would have been over $40. Sounds like a win to the consumer to me.
If the damn multimillion dollar ad campaign promises me a million dollars per double cheese burger I better get my million dollars.