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Best Buy to Eliminate Rebates
plover writes "According to the Minneapolis Star Tribune 'In response to customer complaints, Best Buy, the world's largest electronics retailer, promised today to eliminate mail-in rebates within two years.' Can it be that we're finally nearing the end of one of the most hated marketing ploys of all?" Further commentary available at BusinessWeek.
Mail In rebates are a sham, in that it takes 8-12 weeks for the check to come in. I am not going to wait 3 months for a 2 dollar check.
I'm glad that I'll never have to put up with these tatics from BestBuy again (not that I ever did, I use pricewatch and Fry's for my hardware needs).
"Those that start by burning books, will end by burning men."
People forget, miss the deadline, etc. Non-return of rebates is critical to the business model. Best Buy just decieded that the dollar value of the customer annoyance was greater than the rebate non-returns.
sulli
RTFJ.
If you don't ship it registered, what's stopping the company from saying it never got there? I've heard of people who have waited over a year and have hassled the company numerous times to finally get their rebate. I got two items with a mail-in rebate on Boxing Day (December 26), I got the $10 cheque, but am still awaiting the $60 cheque.
Some businesses will instead just give you the discount at the till and do the work themselves for the rebate.
The only real major downside to getting rid of rebates is that in reality only a very small (less than 10 per cent) of people fill them out which means that in theory they can offer larger rebates for those who do. Of course, that's only in theory.
I think not. They have to have thought up something better.
It's nothing to do with morals. Capitalism doesn't require morals. Best Buy probably spends more on customer complaints, lost customers, etc. to warrant this decision. They are self-interested, because they want to benefit the consumer.
(Only to the point where they have to do the least and get the most. They wouldn't give up profits for the consumer's benefit.)
It takes 1 minute to fill out the postcard and less than half a dollar to mail it off. I don't understand anyone who doesn't mail it off for their rebate.
Unless you're making $30.00 each minute ($1,800/hr), you're just wasting perfectly good money.
Quit fooling yourself. It does NOT take 1 minute.
1. Fill out rebate form.
2. Make photocopy of receipt and circle purchase.
3. Cut out bar code.
4. Find envelope (every 100 envelopes or so, you'll have to organize to get more).
5. Fill out envelope.
6. Find stamp.
7. Make photocopies of everything you are sending.
8. Mark date on calender on date you are supposed to receive rebate.
[this is where we branch]
[branch #1: several weeks later]
9. Find copies of rebate that is marked as *should be received by now*
10. Find phone number on company that's supposed to have sent you rebate
11. Call phone # to find out why no rebate has been received.
12. Listen to someone giving you the run-around
13. Realize you are fucked
[branch #2: couple of weeks later]
9. Receive email about why rebate was declined. One of:
- UPC code missing.
- purchase not circled.
- unreadable submission.
- that address was already registered.
- other lie.
10. Goto 10 of branch #1
[branch #3: couple of weeks later]
9. receive email about rebate accepted.
10. never receive rebate and forget about it.
Rebates are a SCAM. And they bloody well know it. It's actually a very simple scheme: the majority of people will never send it in. Then the majority of people who get declined, will not follow up. At the end they are left with a very low percentage of actual payouts, many MANY weeks after the original purchase.
I applaud Best Buy and hope many will follow. (Fry's, are you listening?!).
Stores typically advertise prices after rebate, making you think you pay less. But for obtaining the rebate check, you have to go through a long process and give up some privacy on the way.
Here in Germany there are strong laws protecting consumers. Here we have no rebates that are comparable to those in the US. Sometimes there are coupons attached to the product (like: collect 5 of these, claim a freebie/prize). But never we are told the product costs less than at the register. Heck, even the sales tax (more correctly: VAT) has to be included on the prize advertised for the item.
--- Eat my sig.
People who forget or otherwise choose not to send in their rebate forms have no reason to be annoyed with anyone other than themselves. The big problem is when people uphold their end of the bargain and the company fails to uphold theirs.
Personally, I have yet to be stiffed, but two rebates I mailed in for my parents when they bought cell phones were rejected on the grounds that the second month's bill didn't show that the first month's balance was paid in full. Bullshit. There was a large number next to "previous month's balance" and a zero next to "current balance". I even circled it for them so they wouldn't miss it.
One angry email later, they promised to review my claim, and my parents did receive a rebate check for one phone. As for the second phone, they claimed not to have a rebate form in their system. Again, BS. How could they send me a rejection notice for a rebate form they never received? They either lost it or threw it out because they didn't feel like paying it.
Another angry email followed, and now they're asking me to fax my supporting documentation, which I plan on doing (always keep copies of rebate forms/receipts, etc, until you have the check). It almost seems like a game to see who will get tired of squabbling over a few measly bucks first. If it were my own money and not my parents, I'm not sure I'd still be fighting.
I like rebates.
I really, really, *REALLY* like rebates.
What I dislike is feeling like I've been lied to, which is how the whole advertise the price after rebate thing makes me feel. Sure they explicitly say that the price is "after rebate", but that's *AFTER* the listed "price"... and it's just plain wrong, IMV. Rebates should simply not be factored into any primary listed price. If they want to, they can list the main price, then list the price after rebate immediately following. It will communicate the same information, in much more honest fashion, IMO.
File under 'M' for 'Manic ranting'
No offense to you but I asked a member of your "Geek Squad" a test question: "How do I get started with Perl programming?" The response? Perl is a mixture of C++ and Java so you should buy C# and go to Sun's web site and download the Java SDK. Well, they were right about getting the Java SDK from Sun's web site; but how clueless do you have to be to mistake any programming langage for a "mixture of" two? I was pissed, when you don't know the answer to a question should you just throw buzz words at someone? No! You try to answer their question or admit that your clueless.
No offense to you, but asking a Best Buy employee (most likely a $8-an-hour community college student who likes gadgets) about relatively complex programming languages is akin to asking the guy who recommends wine at the grocery store how to start a vinyard.
If he was motivated enough to know Perl, don't you think he'd be anywhere but that hellish crap job?
no shit you picked a good user name! play the retail game - politely ask form some pen and paper, and when they give it to you, ask to see the manager so you can get his or her boss's name and number + corperate. at which point they'll bend over backwards and give you the cash you should have recieved.
on the other hand i have zero sympathy for you risking your credit rating over a stupid hard drive - you should never make impulse buys over $50, especially if you have to budget your money as closely as you apparently do.
moox. for a new generation.
Three words for you boss, computer fair and Internet. I used to shop at Fry's all the time, and grew to hate it just like you. Now if I need anything I'll hit the local computer fair, there is one at the Orange County fairgrounds here in SoCal every other week it seems, and there is a huge one in Pamona every few weeks. Check your local papers, there has to be one in the Seattle area.
Just a bunch of vendors trying to undercut the other guy, if you know how to wheel and deal a little bit you can beat the crap mainstream stores like Fry's and BestBuy any day of the week, even if you were to get your rebate money.
As for the Internet if you can hold your horses for even a day you can find killer deals on the internet, a lot of places have free shipping. Plus if you order from the right places you dont have to pay geschtap^H^H^H^H^Hsales tax.
Phuck Fry's, BestBuy, CompUSA et al. The one last thing I would recommend is your local corner computer shop, those guys are just geeks trying to make a buck, they may not have everything but they'll have most of what you need, plus they can order stuff. Plus he's the guy at the computer fair selling stuff as well, so give him some love, you just might make a friend who can hook you up later on.
(B) + (D) + (B) + (D) = (K) + (&)
I hope it was.
Think of the logic behind this:
I'm Joe Sixpack.
I save up my money to buy a television.
I get there and get the last one in stock because I had to save up my dollar bills.
I get it home, it doesn't work.
I take it back to the store to get a refund.
They tell me that even though I gave them cash, the most liquid form of payment, that I will get a check in the mail.
8 weeks, or 2 months, later I get a check.
The check isn't liquid.
Banks charge $5.00 just to cash it even if it's drawn at that bank.
Liquor stores want 2 to 6% of the check just to cash it.
I'm serious when I say not everyone has a checking account. I can't for various credit reasons, my father couldn't because of a nasty divorce which left him in bankrupcy, with fees it may not be affordable, I may not have enough money to use the checking account.
Remember, there are people out there scraping by. No matter, why should I take a check from you when I gave you cash?
Get your Unix fortune now!
Sadly, this is no April Fool's post, whether it was intended as such or not. I have yet to see the rebate check for the very laptop I'm typing this post on, and I mailed the claim in the Monday after Thanksgiving.
Nor do I expect to see it, nor am I going to even bother bitching to Best Buy about it. As they say, "don't throw good money after bad."
In Soviet Russia, Chuck Norris will still kick your ass.
If this isn't an April 1st joke, the 2 year time frame is still a bit of a ways off. I would bet dollars to donuts you'd be hard pressed to find ANYONE below the rank of executive or some high level managers, those directly responsible for getting this off the ground, that know more than the average /. reader right now.
No sig for you!!
but I ignore rebates altogether when I'm shopping for electronics and such. I don't even allow them to be a factor in my buying decision. The amount I'm paying for an item will always be, in my mind, the amount they charge me at the register, regardless of whatever rebate it promises me.
If BestBuy has something for $100 with a $50 MIR, but the guys down the street are selling the same thing for $75, I'm buying it from the guys down the street. I've never found MIRs to be reliable and I have and always will be willing to pay a bit more than the "after-rebate-price" to avoid them. Now, if I do buy something that has a rebate, I'll go ahead and send it in, provided it's a worthwhile amount ($20 or more) and I'm not too concerned about destroying the packaging of the item by cutting the UPC off the box. In this case, I just consider MIR a sort of bonus win (like a lucky lottery ticket) and not part of the amount I'm saving from the store.
Am I just being a stubborn consumer or do others have a similar attitude?
Of course you do have the option of having them do a functionality test, it's a bit of a hastle given that they charge a while $0.00 and that it takes a whole 5-10 minutes to verify that the machine boots correctly (assuming you have to go through a setup process).
After their sales staff insulted her in the store (only for wanting what was due), she decided to get the refund and buy a machine elsewhere.
That truely does suck, but I would have to ask this, what kind of insult was it? Don't get me wrong, I had a computer salesman imply that I had some damaged my video card purchased 2 days prior which had a TV encoder IC chip actually blow out, (I could see the silicon inside sitting at an angle) and he had the audacity to say "well if you don't know what you are doing" to certified computer technician with years of experience. So I understand that people do say insulting things, but also having held a job way back in retail I can tell you that people are rather fscking nuts, I've been called a fscking idiot because I could not move a customer from a terminal that needed to be restarted (and was about 2 minutes away from being usable again) to a terminal already in use by an existing customer in a department which was not my responsiblity. The issue was that the gentleman in question had gotten this view that right after Christmas with the returns line being 2 hours long that he was somehow more important that the people who had waited just as long as he had. And that my refusal to immediatetly bow down to his demands while he was insulting me was completely unbelievable.
The point is, those clerks may have been majorly stupid and disrespectful, or it maybe that the situation turned a poor choice of words into an insult for your mother which really wasn't meant to be taken that way.
Still, if I pay cash - why should I wait for a check in the mail? Cashing a check isn't cheap for people who don't have checking accounts, not everyone does have one too. Hell, they discourage the use of checks as it is.
Because, as with most major retailers, the company limits access to money to prevent potential theft from employees and other unknown people. Odds are that that money you handed to the cashier was taken from the front register and placed in a safe to ensure that the company wasn't risking loosing 500+ dollars (and not just the cost of your machine). People have a habit of attempting to rip off major retailers all the time, they return false products sans important components or they return just the empty boxes and stupid clerks don't bother to check the box. So as a safety measure, ask yourself this, if you ran a store generating a $10,000 a day and had to just choose some guy you may not know personally to handle that amount of cash, wouldn't you feel concerned about the possiblity that that guy could accidently send a few extra hundred dollars some guy returning something, now, multiply that by they 600+ store Best Buy has. Isn't it a safer bet to have some bean counter hit a few keys, print a check and mail it off?
Yes, it sounds like you went through a hastle, which did suck, but the store would have had a policy that would have given you options since there is no way in hell a sale associate at any, ANY retail store would let you walk out of the store with an obviously non functioning machine you had just spend 500+ dollars for, your mother could have had a technician test the machine, and while it maybe possible that she wasn't asked if she would like a functionality test, I have yet to purchase a machine from (Best Buy or any other retailer) and not have those sale drones try and sell me on the fact that a functiona
I have yet to see the rebate check for the very laptop I'm typing this post on, and I mailed the claim in the Monday after Thanksgiving.
So, why don't you call the number on the rebate form? You know, the one that you kept a copy of, along with copies of the UPC and receipt?
I've done several thousand dollars of rebates over the last three years and I have never not received them in the end. On a few, I did need to call in when the turnaround date passed without a check. That's why it is really important to keep copies of everything you send in as well as the appropriate due dates for each.
- Tony
The money quote: In fact, more than 80 percent of consumers surveyed by NPD Group of New York last fall said they sent in their rebate forms.
Just having consumers hate the rebates isn't enough. Rebates only work for sellers and manufcaturers if a substantial number of people fail to send them in. That is, they bought the product, probably having been persuaded by the rebate, then never sent in the rebate materials. I recall several articles in the past (no links, sorry) that explains how if the number of rebate submissions approaches 100% of purchases, then it's cheaper for manufacturers and sellers to cut the price. The rebate overhead, of course, is what really makes this happen.
So, an 80% submission rate is probably close enough to 100% that sellers/manufacturers aren't seeing the kind of return they're used to. Who cares whether the buyers like rebates? What matters is whether they file for and receive the rebates. Now that the FTC is cracking down on that second part (i.e., companies not paying off on the advertised rebates), where's the upside for the companies?