On the Integrity of Hardware Review Sites
leathered writes "Charlie Demerjian of The Inquirer has posted an interesting article on the integrity of hardware review sites. Apparently the benefits of running such a site go far beyond advertising revenue with a fair amount of 'sweeteners' from the hardware manufacturers to say the least. All is not lost as Charlie informs us that there are a small number are flying the flag for trustworthy reviews, but the question of which sites we can trust remains." I like Daniel Rutter's (of Dan's Data) policy best.
We (voodoo networks) are in the process of starting up a review site for backend systems for server rooms, closets, etc. The reasons that drove us to do this are simple - it's almost impossible to find objective reviews of non-consumer gear, and when we do find them they are pretty much copies of manufacturers flyers.
The odd thing so far has been the reaction (or lack thereof) from manufacturers. I've lost track of the number of PR reps I've spoken with who asked my how much a listing or review cost. Most where surprised when I told them that serverroomstuff.com won't be charging for reviews - they are objective.
We are planning on accepting advertising, but the plan for that is simple - your ad dollars won't buy you a good review if your product doesn't stand up to it's claims, period.
epinions.com remains a good across-the-board review site, not just for hardware. good detailed specs appear next to user writeups. plus you can make money by writing reviews, which i have done.
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http://unk1911.blogspot.com
Two more. Bull shit. As someone who used to work as a technical contact within a hardware marketing team, I can personally guarantee that Tom's Hardware demanded sweeteners, more than any other review site we worked with. And they were arrogant jackasses to boot.
Please post your good/bad/ugly (badly written but probably not corrupt) website opinions here.
I have been following hardware reviews since about 1995, have written a few myself, and am fairly knowledgeable on the inner-workings of hardware and of English, so I have become fairly critical of reviews. Here's my brief list:
The good (Quality, non-biased, well-written reviews with reproduceable results and non-marketfluff technical explanations):
Computer Science is no more about computers than astronomy is about telescopes. --E. W. Dijkstra