Newspapers To Offer Their Own News Aggregators

RedSteve writes "Wired News is reporting that several newspapers are about to take on news aggregators at their own game, offering their own branded newsreaders in direct competition with the likes of Google News. The Los Angeles Times, the Denver Post and British newspaper the Guardian will soon offer stand-alone newsreader software for reading stories on their own websites and those of their competitors. The move is apparently intended to capture the less tech-savvy news consumer who may not know what an RSS reader is, but know that their favorite paper now offers them a way to get lots of headlines from lots of places. Oh, and did I mention it allows the newspaper to maintain its brand and sell its own advertising based on what the user is viewing?"