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NYT on In-Game Advertising

Posted by Zonk on Sunday April 10, 2005 @02:42PM from the splinter-sell dept.

The New York Times has a piece on in-game advertising, likely sparked by the installment of RL billboards in Anarchy Online. They discuss the ways in which ads are placed into games and the possible negative reactions from game players as a result of advertising in entertainment they've already purchased. From the article: "I don't want to pick up a sword and have it read Nike on the side..."

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If the shoe fits, wear it... by MMaestro · 2005-04-10 15:02 · Score: 5, Interesting

If it doesn't fit, don't force it on. As long as the advertisement don't seem out of context, Coke and Pepsi signs in Everquest? Uh uh. In The Matrix Online? I can accept that. Simple as that.
Obviously there are problems in some cases (what are you going to advertise in a world like World of Warcraft?) but thats a problem for another discussion.