Xbox 2 To Be Unveiled on MTV May 12

An anonymous reader writes "Microsoft confirmed this morning that the Xbox 2 will be revealed on live TV on May 12. MTV will air a half-hour long special to launch the system. 'It doesn't make sense to unveil the product behind a closed door, at a trade-only event,' according to Microsoft corporate VP Peter Moore. 'We wanted to talk directly to the consumer first.'" More coverage available on GamesIndustry.biz and Press the Buttons.

Comments

Why on MTV? Top 3 reasons

[horza]

Top 3 reasons to release on MTV instead of allowing public near the box:

3) experienced gamers may comment on the gameplay instead of the pretty cut sequences

2) the BSOD occurences can be snipped from the 'live' broadcast

1) the prototype board which happens to have better specs can be hidden under the desk and empty xbox2 case

Phillip.

Re:Music? Television

[ilyaaohell]

This isn't directed specifically at you, this is merely a general observation, but anybody who uses the argument that MTV doesn't play many music videos to explain MTV's suckyness is a fucking IDIOT!

Why the HELL would you sit in front of the goddamn TV, switch over to a channel, and WATCH a goddamn music video marathon!? What the fuck is wrong with you?

You want to know why radio works? Because you can listen to it playing IN THE BACKGROUND. You could do something like read a book or clean the house, and you hear the music in the background. It livens up your activity, or relaxes you, or excites you. But it's usually not the primary activity during music listening.

You want to know why this won't work with TV? Because it's fucking TV! How many times can you watch the same music video by the same 5 bands you like (out of the 50 that you don't)? You'd have to be extremely lethargic or have way too much time on your hands to just sit there and watch fucking music videos! Music videos are nothing but commercials for a band's album. Do you really want a TV channel that plays 24 hours of music commercials? That's what it would be like! That's what it was in the early 80s! It worked then because flashy commercials with sexy singers and dancers were NEW and EXCITING. They're now neither.

If you have satellite or digital cable television, you probably have something like 20 or more TV channels that basically act like a radio, broken up by a genre. How many times do you go sit on your couch, turn the TV on and turn it to one of those channels? Probably not that often. Sure, they don't have actual video to go along with the sound, but they at least devote each channel to a specific genre. With MTV playing videos non-stop, you won't have that. It'll be an avalanche of multiple genres, consisting mostly of whatever genres would bring in the biggest audience. Why the hell would you sit through that? Why would you watch until the commercial, sit through the commercial, and then watch MORE music videos!? You wouldn't! That's why they don't do this on MTV! Because nobody in their right fucking mind would watch that crap!

MTV may suck, but it has nothing to do with the number of music videos they play. It's the fact that neither I nor most of you are in their target demographic!