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Firefox Site Visits Up 237%
prostoalex writes "Nielsen//NetRatings, a top Web reporting and metrics agency, started tracking the Firefox Web site in June 2004 and has announced 237% growth since then. Nielsen tracks Firefox Web site visits, not downloads or usage patterns, but it notes that "Men accounted for 71% or nearly 1.9 mln site visitors, compared to the women who comprised 29% or the minority population who visited in March 2005.""
The most popular browser/OS combination to my sites (which are Unix-oriented) is Firefox/WinXP.
Firefox/Linux is actually in second place. IE of various flavours on Win32 is third.
Certainly not what I expected to see before starting the sites, that's for sure -- but it's roughly the same mix on each one.
unixkb.com -- articles on practical Unix issues.
This article is about visits to mozilla's website, not people using mozilla browser.
Neilson has connections to a few very high traffic sites and they either A)allow them to view the statistics on their logs, or B)allow them to put a 1x1 gif on their website for usage stats.
wdd
Each person does not need to go to the site more than once, then just use the browser's built-in update mechanism to update to new versions.
Looking at it like that, it means that most of these visitors are brand new to the site rather than returning visitors, thus meaning that they have increased their reach several times more than 300%.
Nielson/Netratings has Java/Javascript code that runs on their customers' web sites to report traffic back to them (RedSheriff). If Firefox put that on their site they would be able to tell just how many of these visitors were returning from previous months.
The global economy is a great thing until you feel it locally.
And how does NetRatings know the gender of the visitors?
i wondered that myself. probably an opt-in deal, like the neilson TV families who allow their viewing habits to be tracked and mapped against their demographic?
You can visit the Nielsen-NetRatings site and bone up a bit, and if you want, grab a a PDF of their corporate brochure which mentions that their techniques include the usual image tag bugs, but also techniques just like they use when they do TV ratings: interviews with "recall" information, journals, and other (for us web folks) seemingly unlikely approaches. It's all about doing sanity checking against traditional (and easily polluted) web stats. Big companies like to have their facts audited and tested by alternate methods, and Nielsen's been doing it for a long time with other hard-to-measure stuff.
Don't disappoint your bird dog. Go to the range.
Um, no. Neilson bought RedSheriff last year. RedSheriff is a web analytics and data collection service that many sites pay for. The site would drop a piece of code onto their pages, including some Javascript, Java applet and a 1x1 gif.
From there the site owners would have access to an online reporting tool that is quite good.
AFAIK, RedSheriff didn't share or use their customers' site traffic logs for any purpose other than to report back to the site whose logs they were. Nielson may have re-jigged their privacy policy to allow it.
The global economy is a great thing until you feel it locally.
It looks like there's a lot of confusion about the gender data gathered, mostly along the lines of "How'd they do that?"
o n= ps
I know it sounds crazy, but I went ahead and visited the the Nielsen site and read up on their strategy. I realize this goes against the techie tradition of never RTFM, but that's a risk I was willing to take.
Turns out they use a "holistic" approach to their data gathering. Everything from "server side blabbity-blah blah blah" to conducting surveys, hiring people to browse, and tracking ad clicks.
I'm guessing that the gender comes from the surveys, but I don't want to upset anybody who might be really excited about a new gender-aware version of HTTP.
If you want to read up on this stuff yourself, you can check out some info here:
http://www.nielsennetratings.com/mktg.jsp?secti
Click on a few products to see the range of apps/services offered. You'll see where all this data comes from.
- Rory [Microsoft Employee] | Free dirt: neopoleon.com
Sorry to burst your bubble, but Firefox is not covered by the GPL. It's under the MPL (Mozilla Public License).
A bad analogy is like a leaky screwdriver.
12 months ago, IE accounted for a steady 94% of hits. Gecko-based browsers (Netscape 6+, Mozilla, Firefox) accounted for 3%. Netscape 4 had around 1.5% of the hits, Safari just under 1%, Opera about 0.5%, and Konqueror 0.1%.
Firefox started registering in my logs around July, when the Gecko share jumped to 4.3%, rising steadily to 5.7% in October. In December Gecko jumped up to 7%, and is currently around 8.2% (March-April). Firefox now represents about 80% of Gecko-based browsers. The number of non-Firefox Gecko hits (ie. Netscape 6+, etc) has remained more-or-less steady.
IE's decline matches Firefox's rise - by October, it was down to 92%. IE now rates around 87% of hits on our site.
Safari has increased to about 2.5%. Netscape 4 has (finally) declined to virtual insignificance. Sadly, Konqueror has also declined steadily, maybe 0.03% in a good month (looks like a lot of Konqueror users have switched to Firefox too).
These stats come from an Australian state government website that receives about 3 million hits per month. The site is not technology-oriented, and about half of the hits come from overseas, so I believe that this is a reasonably good sample of browser use.
More people download Firefox from the www.mozilla.org homepage than from the slightly less visible www.mozilla.org/products/firefox page that Nielson was apparently measuring.
- A