The ESRB Don't Get No Respect

Via the ffwd linklog, a story on the Hollywood Reporter site discussing the public image of the ESRB, from "pain in the butt" on the developer's side to lax child perverter on the lawmaker's side. From the article: "The issue Greenberg describes is one involving dollars and cents: Almost every single retail chain chooses not to sell 'AO' rated games, period. In just the same way that many movie theaters will not show films branded with an 'NC-17' rating, the 'AO' severely limits a game's distribution, to put it mildly."