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Apple Profits Up Due to mini and iPod

Posted by Zonk on from the small-things-cost-big-money dept.

dmarx writes "The Ottawa Business Journal reports that Apple's profits have increased more than sixfold. Apple's Q2 profit was $290 million, or 34 cents/share; their total revenues were $3.24 billion. The iPod accounted for 31% of Apple's sales, about $1 billion." Commentary also available on BusinessWeek and ZDNet.

6 of 80 comments (clear)

  1. Re:MacMini profits??? by Anonymous Coward · · Score: 1, Insightful

    Um... it's the only Mac being sold at places like Best Buy.

    They don't push it at the Apple Stores because most people who walk into Apple Stores are already mac users who they want to sell iMacs, laptops, and G5 towers to.

    You will notice that they don't call a hell of a lot of attention to the eMac in Apple stores either.

  2. Things haven't changed in the stock market by UnknowingFool · · Score: 4, Insightful
    Net profit of $290 million (530% increase from last year), 5.3 million iPods sold (558% increase from last year). Stock price down $3 because analysts expected 6 million iPods.

    Sometimes I don't get it.

    --
    Well, there's spam egg sausage and spam, that's not got much spam in it.
    1. Re:Things haven't changed in the stock market by avalys · · Score: 2, Insightful

      What's not to get? The stock was already trading at a price based on the expectation that they had sold 6 million iPods. The actual number of 5.3 million was less than that, and so the stock fell.

      News in the market is only good news if it's better news than what they were already expecting/forecasting.

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      This space intentionally left blank.
  3. Re:mini Sales? by intmainvoid · · Score: 4, Insightful
    it would be fun to see how it did

    Not nearly as well as it would have done if they could supply enough to match demand, that's for sure.

    --
    Drag n' Drop DVD Recommendations
  4. Re:further stats: apple skyrockett while stock fal by Secret+Agent+99 · · Score: 2, Insightful

    I thought the options figures were only released with the other financials yesterday; i.e. this is not options granted, but exercised.

    As for the shuffle...I was probably wrong to call them "low-margin" but if you look at the numbers it's clear enough that compared to last quarter, they sold more iPods and took in less money for them. (Something like 5.5 M units/$1.08B vs. 4.5 M units/$1.2 B.) True, that doesn't necessarily mean less profit, but it does represent a shift to a mass-market strategy that's unfamiliar to Apple.

    I'm not convinced that "tradition" and "sell on news, buy on rumor" is enough to explain this. I do think that despite incredible revenue and income numbers, the stock is still very expensive.

  5. You seem to be in a time warp. by RadRafe · · Score: 2, Insightful
    This isn't 1997, you know. Apple has changed. They do have products that compete on price.

    A 512MB flash player for $100? A full-featured desktop computer for $500? A combination audio streamer and 11G base station for $130? A real-time motion graphics application for $300? How about an operating system that's half the price of its biggest competitor?

    Apple may not have the absolute cheapest product in a lot of categories, but these days they do have many products that are average price or better.