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Apple Profits Up Due to mini and iPod

Posted by Zonk on from the small-things-cost-big-money dept.

dmarx writes "The Ottawa Business Journal reports that Apple's profits have increased more than sixfold. Apple's Q2 profit was $290 million, or 34 cents/share; their total revenues were $3.24 billion. The iPod accounted for 31% of Apple's sales, about $1 billion." Commentary also available on BusinessWeek and ZDNet.

1 of 80 comments (clear)

  1. Apple's strategy by sac13 · · Score: 5, Interesting

    is a pretty good one: penetrate markets with low priced products that get people hooked on the elegance and simplicity of Apple's designs. I picked up an iPod last year because of all of the buzz. After playing with it for awhile, I realized how brilliant Apple's design was. So, I decided to check out what else they had at the local Apple store. OS X seemed to be so easy to use, not to mention the power of having a CLI with every utility I'm used to using with linux, I had to buy a PowerBook. Now I do all my development work as well as meet my other desktop application work on one machine that JUST WORKS. I don't have spyware/virus worries. I don't have to worry about finding a driver that works for my wireless card. I just power on and start working.

    I used to laugh at the Mac zealots... now I know what they were so excited about.