Video Game Sales Up 32% in March
Reuters is reporting that video game sales were up 32% in March. The story attributes the increase in sales to improved console supplies, Gran Turismo 4, and some handheld Sony is hawking. From the article: "Citing figures from market researchers NPD Group, analysts also said Sony Corp.'s new PlayStation Portable handheld gaming unit sold 620,000 units of hardware in the month and 1.1 million pieces of software. The PSP was released on March 24."
I don't think that little idiom is all that applicable in this situation.
Video game sales are up because more video games are being sold (duh). More video games are being sold because a new system (the PSP) has been successfuly launched and those who buy it also buy games for it.
In this case, I think it's fair to say that the increase in sales is a result, at least in part, of the PSP's launch and the sales that said launch has generated...
Maybe with the fact that launching things which are promoted seems to be the key to sales, not just being released around Q4, we'll start to see fewer pump-and-dump games coming out just in time for gift shoppers to buy...
:/
One can hope
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If those numbers are right, that means people only bought one or two games to go with their PSP...
Keep in mind it was/is nearly/completely impossible to buy a PSP without the bundle so you're really looking at about 50% of the people either picking up the PSP as 'early adopters' and probably not using it much due to the sheer lack of use so far (1 game, 1 movie, and unrefined hacked software doesn't make a iPod, GBA:SP or DS killer). The other 50% probably doesn't use their PSP much either for the same reasons...
Not to mention dead pixel issues, returns, broken systems, systems resold online...
it seems like these few months will be the last surge before a drop leading up to the release of the new generation consoles
Of course the PSP sales will stay steady when the PS2 and Xbox sales start dropping to make way for the new releases.
Business Voyeur
My hypothesis is that this is directly due to the majority of early World of Warcraft adopters hitting level 60, getting bored, and moving on to other games. I certainly have.