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Adobe Buys Macromedia for $3.4B
Kobayashi Maru writes "A press release from Adobe announces that they will buy Macromedia for approximately $3.4 billion. The new company will be called Adobe Systems, Inc."
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April fools is long over!
If this is not a joke, then we'll finally get good support for exporting Illustrator files to Flash!!
Flash will stick around for sure, but what will happen to Dreamweaver, Fireworks, and Freehand? Adobe may go with straight market share and keep Dreamweaver, Photoshop and Illustrator as the pro tools, and push GoLive, Fireworks and Freehand as the consumer versions, or they may drop them all together. I can't imagine many buyers interested in picking up the fight against the Adobe juggernaut.
From an Inkscape developer:
I think it's good news for us. There will be people scared or disgusted by the forming monopoly and looking for alternatives. Also, it seems likely that Freehand will be either discontinued or at least downplayed so as to not hurt Illustrator, which means a lot of users will have to migrate. All this gives us a certain opportunity.
Bad news?? We might actually see a standards compliant plug-in out of this that actually has a good development environment to go along with it. Adobe certainly will be inserting their SVG magic into the Macromedia environment. Plus think of all the integration possibilities with Adobe/Macromedia products.
I personally think this is at LEAST *promising* news!
PDF is an evolution of Postscript. It's strength lies (IMHO) in being able to render to paper exactly what you see on the screen. How would 'movie' files be translated to paper?
My UID is the product of 2 primes.
There is no 3rd.
Would competition regulators look to block this merger??
If Ford wanted to merge with General Motors, there would be serious investigations. Oracle needed to show there was competition from SAP & JD Edwards before it was allowed to acquire Peoplesoft.
[% slash_sig_val.text %]
Why? Because 2 big corps merge it's evil? Since Macromedia seemed to be Adobes Photoshops main competitor and Fireworks, I'd bet that they are basically buying out the competition. It can only mean good things if you are an advocate of FOSS applications like Gimp. If you are desperately waiting for Dreamweaver on Linux, then there is something seriously wrong with you! I'll be glad to see it slowly die when Adobe stiffles Macromedia products in favour of Photoshop.
This makes good sense from both companies' perspective and this is clearly signalled in the fact that it comes with the blessing of both boards. Adobe has traditionally been strong in the offline graphical design business particularly with respect to desktop publishing in the newspaper and magazine publishing world. The company has also made its PDF reader ubiquitous in the desktop space and has a strong enterprise play.
Macromedia, on the other hand, has a much stronger presence in graphical user interfaces (GUIs) for the desktop with its Dreamweaver and Flash product set. Both companies have made plays into the wireless market with the promise of rich media applications and cross platform access.
Macromedia, however has made stronger inroads into this market with recent deals with key operators and device manufacturers that will see Flash expanding its reach from the desktop environment to wireless platforms.
The deal itself is not without issues from a competition standpoint since the resulting business will almost certainly hold a sizeable chunk of the GUI market that would make it difficult for some smaller vendors to play in. The companies have overlapping product sets and a product portfolio that goes in many different directions. That is both a positive and a negative and will need to be addressed, going forward.
Iran captures three CIA agents
At this point, where will the commercial support for SVG go? Now that adobe has the defacto vector drawing platform for the web I fear that their support for the SVG format will go the way of the dodo.
So far, the market seems to think Adobe is paying too much. They were paying a 33% premium when the deal was announced. ADBE is down over 11% so far today. MACR is up slightly.
I saw a demo where Jaguar had embedded a user-controlled VR of the inside of their latest model in a pdf. Even though the image looked like a picture in the PDF, there were buttons to pan and zoom the view so you could get a 360 view of the interior.
PDF (like HTML) has long strayed from its original purpose into uncharted territory. This is not (IMO) a Good Thing
Interested in a Flash-based MAME front end? Visit mame.danzbb.com
You just forgot the largest prist/press media company: Quark.
However... they won't stay at no.1 for long.
- Henrik
- when the Shadows descend -
Is that a good thing or a bad thing though?
Game! - Where the stick is mightier than the sword!
PDF != Adobe. The implication in many historical documents concerning OS X is that PDF was chosen as the basis for Quartz precisely because it was an open, royalty-free format, unlike Display PostScript (which powered OS X's predecessor, NextStep - or NeXTStep, or ... nevermind).
I do all kinds of PDF work (viewing, generating) and have not a single Adobe application on my system.
Hmm. I wonder if this means we'll be seeing SVG support in Macromedia's Flash Player any time soon?
That alone would be worth the ridiculous amount of money Adobe coughed up...
"Adobe certainly will be inserting their SVG magic into the Macromedia environment. "
What, exactly, makes you so sure? You got a portal to the future you're not telling us about?
Adobe *loves* the idea of lock-in. Remember, this is the company that had someone *arrested* for reverse-engineering Adobe's eBook format just so people could view and make backups of their files. (See http://www.freesklyarov.org/ for details.)
So given the choice between something like SVG, which Adobe doesn't totally control, and Flash, which (assuming this goes through) Adobe will own, lock, stock, and barrel, I strongly suspect they will go for the latter.
Money follows the path of least resistance.
dragonhawk@iname.microsoft.com
I do not like Microsoft. Remove them from my email address.
I was part of the SVG team at Adobe. The sole reason for Adobe to work on SVG was this: compete with Macromedia and their Flash product. Every marketing / high-level meeting had the same theme: how will SVG helps us catch up with Flash? Now that Adobe owns Flash, there will be no need for them to continue developing SVG.
I've been developing for MCE2005 lately at work, and being able to have control of the layout really helps provide a better user environment
You make a good point -- perhaps you and I don't disagree as much as it might seem. Some author-control of layout is not a bad thing. A consistent site page design certainly aids navigation, comprehension, and usage. What I would like is more control of type size (new versions of HTML suffer from this too) because some designers choose excessively small or excessive large type. I'd also like more control of color because too many designers make bad decisions (e.g.,. yellow text on white backgroud, non-standard colors for HREFs, etc.).
most designers out there seem to not be up to the job.
This is the heart of the problem with Flash today. The technology itself is not evil, but too many of its developers are just bad and they ruin it for the better developers that do do a good job with Flash. Perhaps if Flash had a certification program or some scheme for regulating who used it, it would be better. In architecture, you have to have license to practice and perhaps Flash needs that too.
This may lead to a competiting platform for SVG development, as far as web navigation goes, which could allow for fast downloads and more end-user control of format.
This is where you and I part company. I absolutely don't want a TV-like experience -- this is my biggest reason for Flash-hatred. I prefer interaction, manipulation, and navigation. I want a self-paced, not a author-paced experience. I want to be able to randomly access the parts of the site I'm interested in. I want to spend as much or a little time dwelling on any given part of the site as I choose. I want to be able to navigate back and forth over the content. I want to be able to copy-paste snippets of text (I use the web for research). Too many Flash site take that control away from me and I don't like it.
If the fraction of bad Flash dropped, I would gladly become a fanboy. But until Flash developers realize that some people don't want a passive, linear, author-controlled experience, there will be too much bad Flash and too much knee-jerk hatred of what could be an awesome technology for interactive sites.
Thanks for writing an insightful counterargument.
Two wrongs don't make a right, but three lefts do.