Report on Last Decade of Online Advertising

Eh-Wire writes "Doubleclick.com has an interesting 24 page PDF available covering the history of online advertising over the last decade. Interesting trivia include recounts of some of the first online ads presented on HotWired. Online advertising has become very competitive in the last ten years and last year saw a revival of activity in this form of advertising. The usual selection of graphs and charts are there to pretty up the document. Overall an interesting read if you're into that sort of thing."

Comments

The last three years have been ad free...

[garcia]

Over the last ten years, and especially the last three, I have become increasingly annoyed with online advertising and have done what I can to virtually eliminate it from showing its ugly face on my screen.

squid and adzapper which is currently replacing many ads with 1x1 transparent GIFs. This is especially handy because I tunnel all my web traffic at work over my 256k upstream DSL connection. Do I really want to be wasting bandwith with flashing or changing ads? /etc/hosts to eliminate things like ads.osdn.com, ads.doubleclick.net, and various others. Yeah, I could add them to adzapper but it's a lot more fun to just block them all together. It gives me a sense of accomplishment.

Any other ideas on how to surf ad free?

Re:grrrr

[MankyD]

If it helps at all, opt out at the top of the page. You'll still have a cookie, but, in theory, it instructs them not to track you.