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Why Did Adobe Buy Macromedia?

option8 writes "According to John Dvorak the reasoning behind Adobe's recent (and to many, surprising) purchase of Macromedia for $3.4 billion is that Adobe was afraid Microsoft was going to do it first. An interesting look at the thinking and attitude of Adobe from someone who's been following them for a long time. From TFA: "So, mostly out of fear, Adobe buys its main competitor and now must shoehorn the company into its unfortunate not-invented-here corporate culture. (This aspect of Adobe is another story in itself.)""

13 of 563 comments (clear)

  1. MS Paint by fembots · · Score: 5, Funny

    Like the article said, Adobe was simply acting out of fear, uncetainty and doubt. Microsoft already has a competent flagship MS Paint, it doesn't need anything else.

    And what about Gimp? Is it really not a threat to Adobe at all?

    It'll be fun to watch if Microsoft hinted that it's looking at forking Gimp, Adobe will go nuts about that!

    1. Re:MS Paint by Scaba · · Score: 4, Funny

      I thought he said "fuck", as in "Microsoft is going to fuck the gimp."

  2. Because only by joining forces by Anonymous Coward · · Score: 5, Funny

    Can Flash and PDF kill the web. Muahahahahahahaha.

  3. They needed a marketing jingle? by Anonymous Coward · · Score: 5, Funny

    To the tune of Yankee Doodle:

    We bought a company out of fear and called in Macradobe!

    I know that somebody can figure out more lyrics on this. It is 4/20 after all.

    1. Re:They needed a marketing jingle? by NanoGator · · Score: 5, Funny

      "We bought a company out of fear and called in Macradobe!"

      Then mister Gates bought us both and told the gov to blow me!

      --
      "Derp de derp."
  4. Re:Does this mean that flash will full of DRM? by NanoGator · · Score: 3, Funny

    "That does seem to be what Adobe is doing to its full product line lately, adding all kinds of DRM. Hmm."

    Why on Earth would DRM in flash movies bother you?

    --
    "Derp de derp."
  5. Re:According to John Dvorak? by Dante+Shamest · · Score: 5, Funny
    I would trust a random guy on slashdot much more than I'd trust Dvorak's insights...

    Trust John Dvorak.

    - Random Slashdot Guy
  6. Why Did Adobe Buy Macromedia? by kfonda · · Score: 3, Funny


    Why Did Adobe Buy Macromedia?

    To get to the other side?

    I'm sorry, but it's 420 day. :-)

  7. Dvorak at his BEST... IDLE-TIME PROCESS by Anonymous Coward · · Score: 5, Funny
    " IDLE-TIME PROCESS. Once in a while the system will go into an idle mode, requiring from five minutes to half an hour to unwind. It's weird, and I almost always have to reboot. When I hit Ctrl-Alt-Delete, I see that the System Idle Process is hogging all the resources and chewing up 95 percent of the processor's cycles. Doing what? Doing nothing? Once in a while, after you've clicked all over the screen trying to get the system to do something other than idle, all your clicks suddenly ignite and the screen goes crazy with activity. This is not right."

    Yup, he really said that

    OH SHIT... SYSTEM IDLE PROCESS is EATING 100% of my CPU !?!? Gotta run.
    1. Re:Dvorak at his BEST... IDLE-TIME PROCESS by RedLaggedTeut · · Score: 3, Funny

      I heard the problem of the Idle Process EATING all processor time can be succesfully combatted by installing system diagnostics software, such as folding@home(www.grid.org) and seti@home(BOINC). These also output very pretty diagnostic information.

      --
      I'm still trying to figure out what people mean by 'social skills' here.
  8. Re:According to John Dvorak? by ZeroOne42 · · Score: 5, Funny

    ..but don't trust the random slashdot guy.

    - Random Slashdot Guy

  9. Re:According to John Dvorak? by Random+Slashdot+Guy · · Score: 5, Funny
    Why are you guys impersonating me?

    GP: Trust no one

    --
    - Random Slashdot Guy
  10. The Ballad of Big Adobe. by flux4 · · Score: 5, Funny

    Ok, here's my best shot. Thanks to the National Institute of Environmental Health Sciences for the lyrics and karaoke music.

    Big Adobe went to town
    Riding with great worry
    "Microsoft might buy our foes
    Goodness let us hurry"

    Big Adobe, buy them out
    Big Adobe dandy
    Mind the lawsuits and the FUD
    And with your cash be handy

    Macromedia went to the web
    With great Flash and vigour
    Then Adobe said to them:
    "We ownz you, start to quiver"

    Big Adobe, buy them out
    Get yourself a trophy
    Buy a business out of fear
    And call it Macradobe

    All you geeks and all you nerds
    Reading this here story
    Remember what the Parent said
    And call it Macradobe