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Why Did Adobe Buy Macromedia?

Posted by samzenpus on from the money-fixes-everything dept.

option8 writes "According to John Dvorak the reasoning behind Adobe's recent (and to many, surprising) purchase of Macromedia for $3.4 billion is that Adobe was afraid Microsoft was going to do it first. An interesting look at the thinking and attitude of Adobe from someone who's been following them for a long time. From TFA: "So, mostly out of fear, Adobe buys its main competitor and now must shoehorn the company into its unfortunate not-invented-here corporate culture. (This aspect of Adobe is another story in itself.)""

2 of 563 comments (clear)

  1. Mac OSX Issues by tonsofpcs · · Score: 0, Offtopic

    I think that they bought Macromedia because they [Adobe] were having problems with Macintosh development [for OSX]. Macromedia has been developing for Macs longer than Adobe and knows the systems inside-and-out. This would give Adobe more of a push to take back the Macintosh video market back from Apple [Final Cut (Pro) is big competition for Premiere]

    --
    Video Production Support
  2. Premiere Fiction by Tackhead · · Score: 0, Offtopic
    > I thought he said "fuck", as in "Microsoft is going to fuck the gimp."

    "Bring out the GIMP."
    "The GIMP's not installed."
    "Well, I guess you'll have to compile it, won't you?"