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Google Upgrades AdSense

Posted by Hemos on from the some-controversy-to-be-had dept.

An anonymous reader writes "According to a story in the New York Times, Google will now "give advertisers more control over where their ads are shown, how they pay for them and what they look like." Author John Battelle claims "The core philosophy of Google's advertising business is that these ads are actually valuable and useful to users: look for Chevy trucks and get Chevy truck ads. Now we are in another place. It's more about branding and more about advertising other things than what you are looking for, and, cynically, it may be about being a public company that needs revenue growth."" The other thing that other submitters noted was that AdSense would also be accepting graphical advertising as well; but for display on partner sites.

8 of 185 comments (clear)

  1. Non-registration links by DeadSea · · Score: 4, Informative

    Some registration free links:

    Unfortunately, I don't see anything about this on Google's press release page yet.

    --
    Conversions of Currency Rates of Exchange

  2. Re:Evil? by shreevatsa · · Score: 4, Informative

    From the summary:
    The other thing that other submitters noted was that AdSense would also be accepting graphical advertising as well; but for display on partner sites.
    So you can continue using the Google search engine, no unobtrusive ads there. (More pointed text ads, yes, but that's just obtrusive/unobtrusive as before, right?).

  3. Re:Sad by ScentCone · · Score: 5, Informative

    I don't know about you, but I've had the option, so far, of accepting graphical AdSense ads or just sticking with text. It's in your account profile.

    --
    Don't disappoint your bird dog. Go to the range.
  4. Re:Sad by Wieland · · Score: 3, Informative

    According to TFA, they're allowing graphic ads om their partners sites only, not on google.com. I too will be blocking it, though.

  5. Misleading Summary by michaelhood · · Score: 5, Informative

    This is quite possibly the worst summary I've ever seen.
    Fallacies:

    1. This affects AdWords advertisers whose ads are *published* on the AdSense network. Not AdSense publishers. At all.

    2. Image creatives have been an option in our AdWords accounts for at least 6 months. You see them on some AdSense publishers already, you just don't know it.

    The real news here is the following:
    1. Google is *bringing back* (they had it years ago) cost-per-impression advertising. However, this comes with improvements. I won't spam, see references. (R1)

    2. Google is going to finally allow AdWords advertisers to decide what content network sites their ads are published on. (R1) Now we can decide NOT to place our ads on shady sites and fall victim to click fraud.

    On the real news item #1, this is of huge interest because Google is allowing some "creepage" back to the CPM (cost-per-mil impressions) model. This seems to indicate that they're finally recognizing that click fraud is a *huge* problem. To the tune of it being estimated 15-20% clicks in competitive CPC (cost-per-click) markets on Google might be fraudulent. (R2)

    References: (R1) (R2)

    1. Re:Misleading Summary by michaelhood · · Score: 3, Informative

      You obviously didn't read my post sense you used the term "Adwords" three times where "AdSense" was the proper term. These are two totally seperate entities, but since even the submitters and/or editors can't keep them straight, I'll cut you some slack.

      It's not been made clear what restrictions there will be on what *AdSense*-publishing sites you can specify your ads to run on. It won't be much different, however. If I decide I want my Airline to show up on a page about hotels serving AdSense, I just review the page and add some detailed hotel keywords to my Airline campaign. It works. This won't be much, if any, different.

      As far as your "benefit small, struggling sites", I have no idea what you're talking about. The biggest spenders on AdWords are Fortune 500 companies, by and large.

      The comment about graphic and intrusive advertising, these are standard-sized banners, *and they are only served if the site owner specifically says PUT AN IMAGE HERE.*

      I avoided quoting your comment because most of it didn't make sense, and as for the rest of your comment, I can't figure out what you mean well enough to respond. Please clarify so I can help you to understand.

  6. Re:how to get rid of ads? by Anonymous Coward · · Score: 3, Informative
    I use the following script to automatically update my DNS server each night - keeps the ads away for me :-)
    #!/bin/bash
    cd /etc/blockedHosts

    # rotate lists
    for (( mm = 2; mm >= 0; mm-- )); do
    (( nn = mm + 1 ))
    /bin/mv adBlock.txt.$mm adBlock.txt.$nn
    done
    /bin/mv adBlock.txt adBlock.txt.0

    # fetch new bogon list
    if /usr/bin/wget "http://pgl.yoyo.org/adservers/serverlist.php?host format=bindconfig&showintro=0&startdate%5Bday%5D=& startdate%5Bmonth%5D=&startdate%5By
    ear%5D=&mimet ype=plaintext" -O adBlock.txt ; then
    /bin/echo "got it"
    rm adBlock.zone
    exec 6<adBlock.txt

    while read -u 6 x;
    do echo " ${x}" >> adBlock.zone;
    done;
    rndc reload
    else
    /bin/mv/adBlock.txt.0 adBlock.txt
    fi
  7. AdWords, not AdSense by freitasm · · Score: 3, Informative

    The OP is using AdSense when in fact should be AdWords. Advertsisers use AdWords, publishers use AdSense.