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Google Upgrades AdSense
An anonymous reader writes "According to a story in the New York Times, Google will now "give advertisers more control over where their ads are shown, how they pay for them and what they look like." Author John Battelle claims "The core philosophy of Google's advertising business is that these ads are actually valuable and useful to users: look for Chevy trucks and get Chevy truck ads. Now we are in another place. It's more about branding and more about advertising other things than what you are looking for, and, cynically, it may be about being a public company that needs revenue growth."" The other thing that other submitters noted was that AdSense would also be accepting graphical advertising as well; but for display on partner sites.
Fortunately it is only a pilot project, so presumably Google hasn't invested that much in it just yet.
I don't think this strategy is going to work, not at all. Google is a technology company. What makes adsense so great is the technology behind it, the code which matches up ads to ad space automatically, with minimal human interaction.
What is google going to try next, changing its search engine so that people can pick what websites to display in the search results?
I agree, I have always used Google because their page loads nice and quickly all the time and the results are found quickly. If they do this, they'll become just like every other search engine and I will have to quit using Google. Think of the people on dial up that can't deal with all these animations... This is sad, Google was doing a nice job of dethroning Microsoft.
1. Do no evil.
2. Do no much evil.
3. Do just a little evil.
4. Do at least something good.
5. ???
6. Profit!