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Google to use TrustRank for News, Possibly More

Posted by Zonk on from the no-more-trusting-the-weekly-world-news dept.

mike slaven writes "In a follow-up to Tuesday's post about Google registering a trademark on the term TrustRank, an article on NewScientist explains how Google plans to track the credibility of news sources. The article also mentions that the patent on TrustRank is not limited to ranking just news stories: 'The patent also reveals that the same system could be roped in to rank other search results, not simply news. So sales and services could in the future be listed on the basis of price and the reputation of the company involved.'"

2 of 166 comments (clear)

  1. Some points by Sv-Manowar · · Score: 4, Informative

    The basic ideas and principles of TrustRank:
    http://www.seobook.com/archives/000661.shtml

    I can see dangers in this becoming an elitist thing though, i.e Trusted Sites only linking to other trusted sites, or creating perceptions in surfer's minds. It will be interested to see how Google develop this one, that's for sure.

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    Business Voyeur
  2. Isvestia nye Pravda, y Pravda nye Isvestia by John+Hasler · · Score: 2, Informative

    From the article I conclude that the old Soviet Union's news services would have ranked very high.

    Oh, well. Google News was nice while it lasted.

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    Warning: this article may contain humor, sarcasm, parody, and perhaps even irony. Read at your own risk.