AOL Treats Florida Emergency Alerts Mail As Spam

ScentCone writes "Florida's Indian River County has 4,200 subscribers to their e-mailed emergency alerts, which provide a heads-up on hurricanes, tornados, and other weather events. Subscribers like it, but if they're using AOL mailboxes, those alerts are being treated as spam. All of the subscribers get the mail blast as weather events unfold, and spam pattern detectors are being set off. The county emergency coordinator laments the resulting unreliability of the communication channel, and while few of us at this point think of cross-domain e-mail as reliably mission critical, the AOL-bound portion of a 4200-address blast doesn't seem like much in the spam scheme of things. My experience is that it doesn't take many receivers to mark mail as spam before the domain-wide filters lower some scoring threshold, and the pattern detectors kick in. How many of us run systems that include explicitly voluntary, opt-in e-mail subscription mechanisms which are then reported as spam by the subscribing recipients? This seems increasingly common, and even the whitelisting by smarter recipients doesn't fix it."