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The PSP As Marketing Tool

Posted by Zonk on from the because-why-would-you-play-games-on-it? dept.

If you're looking for more to do with your PSP, Kotaku has a few suggestions for you. Music Videos, Advermovies, and AtomFilms are all being formatted for Sony's new handheld. From the article: "...AtomFilms is making some of their free movies available for PSP download. Interestingly, Sony actually paid AtomFilms to make this happen. In return, AtomFilms is reporting download stats back to Sony."

1 of 24 comments (clear)

  1. Re:I'm about to break by generic-man · · Score: 3, Insightful

    I don't understand what you mean. You own a PC that can play movies, right? A while back, BMW commissioned a few short films for distribution over the Internet. They did so as a marketing method.

    PSP owners don't have to download this content; it is just made available for people who want something free to download.

    This is the digital equivalent of giving away free t-shirts, caps, etc. Feel free to mock people who download all this junk, but why go after the provider here?

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