Slashdot Mirror
New York Times Exploring how to Charge for Content
Mr. Christmas Lights writes "According to the Wall Street Journal, the New York Times is
mulling subscription for Internet Archives. It doesn't appear that the free (but subscription required - BugMeNot to the rescue!) ability to read NYT articles less than a week old would change. However, instead of paying $2.95 per article for stuff that is more than a week old, one idea being floated is an annual fee of $49.99 for unlimited access to anything in the last year." (More below.)
Mr. Christmas Lights continues "The WSJ has been pretty successful with their online subscriptions - over 700,000 people currently pay $79 ($39 if you get the print edition) a year for full online access of the last 30 days of articles - the story above happens to be in their public area. But they are a notable exception, with media organizations struggling to charge for News now that it is widely available for free on the Internet. For example, Slashdot recently discussed the AP's plan to charge members to post content online. Will the "GoogleZon" end up replacing the 4th Estate as depicted in the entertaining and informative 8 minute EPIC video?"
These guys are dumber than dirt.
Why charge at all for outdated content? Don't they remember the old journalistic saying that today's news is tomorrow's fishwrap?
Put the archives up for free -- that way people will link into them and pump up the Times' search-engine juice. Then sell context sensitive advertising on the old stories a la Google AdWords. Hell, the Times has an entire ad staff -- they could come up with their own contextual-ads program, cut out Google, and keep all the money for themselves. And advertisers would pay a pretty penny to get placed -- you don't think a spot on a NYT story about bicycles, say, would be attractive to a bicycle manufacturer? Especially if that story wasn't behind a paywall, so it got enough Google-juice to get pumped up to the first page of search results for "bicycles"?
I bet they'd make an order of magnitude more money that way than they ever would off selling subscriptions to the archives...
Read my blog.
This is worrying because the NYT is considered one of the 'most reputable' newspapers in the world. For example: I do a bit of work for The Center for Cooperative Research. This is an open source website that is designed to create timelines about US politics by following news stories. To make the timelines as 'legitimate' as possible, we are encouraged to use NYT articles. Now that public access is restricted, it is making it more difficult for this open source project to continue with broad 'legitimacy'.
This is my last post.
[6th Estate]
In the offline world, newspapers and magazines charge for the current issues while the archives are freely available through libraries. Why should it be reversed in the online world?
It's completely backwards to make the current week free and the archives Pay-per-view or subscription-only. It makes much more sense to charge a subscription to the current news (whether to access the current day, the current week, or the current month), and make the older stuff freely available. First of all, there's a lot more people interested in today's news than in last year's news, meaning revenues would be higher. (That means more money for the low IQers in the audience.) It fits in line with the offline business model. It meets the customer's expectations better. And it makes the whole site more Internet-friendly.
Frankly, I don't understand why more sites don't follow that plan. Charge for access to the current week (the most valuable content on your site on any given day) and, after that, let the bloggers and everyone else have at it for free.
As someone in the newspaper archiving business I can tell you that it does cost quite a bit for the newspapers to handle the archiving, storage, and sales of archives online. Add to this that they usually aren't doing it as a feel good service to their readers, but as an additional revenue stream and you find the prices mentioned in the article are about average.
They also have to track usage and somtimes pay royalties to their article sources which is added into the price.
Don't forget that most people looking for older newspaper articles are doing research, not reading the news, and paying a small fee to get the one or two documents they really want doesn't bother them at all.