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Apple Quietly Releases iTunes 4.8
trmptblwr writes "Apple has quietly released an iTunes update to version 4.8 for Mac OS X and Windows. Release notes say 'iTunes 4.8 includes new Music Store features and support for transferring contacts and calendars from your computer to your iPod (requires Mac OS X version 10.4 on your computer).' There also appears to be a some sort of new video functionality as you can now import QuickTime movies. I speculate that this has something to do with the 'new Music Store features.'"
And if the iPod itself supported [FLAC and OGG], I wonder how many more they'd sell to this crowd? (This crowd, by the way, being the ones who provide recommendations to the people who sign the checks to buy IT equipment for corporations worldwide.)
/. fantasy land!
The parent post doesn't even make sense in the Real World (tm). What corporate IT infrastructure is the target market for the iPod? And in that small subset of the global market, what group requires FLAC and OGG and can't "make due" with Apple Lossless, MP3 and AAC?
As to your question about "how many more would they sell?" All I can say is that Apple sells 90% of HD based players and 68% of Flash based players according the March numbers from IDC. If the 10% and 32% non-Apple players being purchased are being purchased because of their FLAC and OGG support, then we are living in some wierd ass
I only came here to do two things; kick some ass, and drink some beer...looks like we're almost out of beer.
Why do you care, and why should I? I try to be sympathetic to all the format wars -- Real v. WMV v. QuickTime, OpenOffice v. MS Office, etc. -- and pick the side that is best for the community, but honestly on this one I just do NOT see a reason to give a crap. MP3 and M4A do everything I want. I have yet to see reasons compelling enough to justify caring about this battle.
Don't underestimate the OS X/Apple hardware marketing that can be done with "consumer products" like the iPod. If you doubt me, go to ANY tech trade show - Citrix, Linux, VoIP, etc. Nearly every vendor is auctioning off an iPod. Gee, I wonder why?
Let me repeate, no IT manager in their right mind would base a Mac OS X vs. "Platform B" decision on wethere or not FLAC and OGG were supported on the iPod.
The logic that iPods are given away at trade shows as support of the assertion that FLAC/OGG support would sway these decision makers is illogical. iPods are given away because they are sought after consumer electronic devices, targeting a personal market. Do you think that the bouncy balls and T-shirts given away are to appeal to the corporate IT needs of the organization? Heck no! They are to appeal to the attendees! Show me the iPod givaway that includes some sort of business related use. They don't. iPods are music players given away because they bring crowd of people who want to win one for themselves or someone in their household!
As I said before, be logical, not emotional about this. FLAC and OGG support on the iPod does nothing to aid Apple's bottome line. It's like Panasonic supporting Betamax on their VCRs. It may be a format with some merits, but the masses have spoken, 90% of HD and 68% of flash players sold in March in the US wore the Apple logo. None of those played FLAC and OGG files and they continue to fly off the shelves!
The limited market for FLAC and OGG players does not concern Apple. Neither Apple nor any other manufacturer can build a player that appeals to 100% of the market, and Apple has no doubt considered and rejected FLAC/OGG support.
It isn't going to loose them any market share on consumer digital music player or with business hardware. Face it!
I only came here to do two things; kick some ass, and drink some beer...looks like we're almost out of beer.