Slashdot Mirror
Cracking the Google Code... Under the GoogleScope
jglazer75 writes "From the analysis of the code behind Google's patents: "Google's sweeping changes confirm the search giant has launched a full out assault against artificial link inflation & declared war against search engine spam in a continuing effort to provide the best search service in the world... and if you thought you cracked the Google Code and had Google all figured out ... guess again. ... In addition to evaluating and scoring web page content, the ranking of web pages are admittedly still influenced by the frequency of page or site updates. What's new and interesting is what Google takes into account in determining the freshness of a web page.""
The article is not written by a Google employee, nor did the author speak with anyone at Google. It's simply his analysis of the patent document filed by Google.
Also, at the bottom of the article after the author's name, there's a link to some search optimization service's website.
There are 2 kinds of people in this world. Those that can keep their train of thought,
Perhaps, or perhaps if Google changes its rankings enough, the SEOs' credibilities will be destroyed (they will be seen as a temporary and overpriced fixes)
Almost any algorithm can be spoofed fairly easily: inserting very small text that's the same color as the background. Then whenever they want Google to think they've updated, they change the text. The viewer doesn't tell the difference, but the source code changes. Or they could just use comments in Javascript, or just create Javascript that never gets used.
Also, a page with frames might get penalized since its content doesn't change, although the content of the frames may change frequently.
Truthfully? The top results should be for "Tiger" should be furry creatures that eat meat and perform in Las Vegas.
Javascript + Nintendo DSi = DSiCade
Google has millions upon millions of click history on their search results that say what it is people really are looking for, as well as which ones appeared good fodder for first clicking.
No one else has such a large database of what humans have actually picked.
Such a click history and search term history asset is worth even more if it gets correlated with Evil Direct Marketing information from the cookie traders.
Although, it seems possible that large ISPs could also grab and analyze their members Google interactions to figure out people's tastes, assuming such interactions remain unencrypted.
I have to wonder how many companies with static IP addresses have, unbeknownst to them, built up extensive history logs at Google showing their search term preferences and click selections. If I were a technology startup with a hot idea to research I'd be a little more paranoid about something like that.
"Provided by the management for your protection."
Sometimes search engine optimization isn't about making a hack site rank well. Sometimes it is about getting the traffic that a really nifty site deserves.
Actually, pretty much everything you list falls under the issue of usability. Many of those options have lower usability for the user, and thus the search engine by extension.
These companies don't need an SEO, they need to find a web designer that doesn't use Macromedia "tools".
Javascript + Nintendo DSi = DSiCade