The Rise of ARGs

Gamasutra has a feature up discussing the advent of the Alternate Reality Game genre and discussing some of the early examples of the game style. They discuss the fact that most ARGs to date have been promotions of one kind or another, and the possible repercussions of this limitation. From the article: "While they have demonstrated their use as a cost-effective and entertaining way to promote a product many times, ARGs deserve serious consideration - especially from independent developers - as a way to grow and distribute unique intellectual property."

Comments

Re:ITYM Alternative

[SpaceBass`]

Nope, I meant alternate. ;P

alternate
adj. (-nt)

1. Happening or following in turns; succeeding each other continuously: alternate seasons of the year. See Usage Note at alternative.
2. Designating or relating to every other one of a series: alternate lines.
3. Serving or used in place of another; substitute: an alternate plan.