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The Rise of ARGs

Posted by Zonk on from the other-realities-allow-for-happy-gaming dept.

Gamasutra has a feature up discussing the advent of the Alternate Reality Game genre and discussing some of the early examples of the game style. They discuss the fact that most ARGs to date have been promotions of one kind or another, and the possible repercussions of this limitation. From the article: "While they have demonstrated their use as a cost-effective and entertaining way to promote a product many times, ARGs deserve serious consideration - especially from independent developers - as a way to grow and distribute unique intellectual property."

1 of 24 comments (clear)

  1. The Rise of ARGs by Anne_Nonymous · · Score: 5, Funny

    >> The Rise of ARGs

    I think there's a distinct correlation here with the advent of Talk Like a Pirate Day.