Firefox Promo Videos

sebFlyte writes "Last week Mozilla Europe launched some extremely funny promotional videos for Firefox and ZDNet is reporting that they're spreading across the net like wildfire." From the article: "This is just the beginning -- I only posted it on my personal blog and it's already spreading nicely...We wanted to start small as we were concerned that servers wouldn't be able to handle the load."

Comments

Cool ads, but I don't think they promote Firefox

[norfolkboy]

The adverts are certainly cool, I enjoyed watching them.

BUT, although they mention FireFox, they don't give much clue as to what it does, other than "it's something to do with computers".

I can't see this converting anyone.

Sure, there is a link to download FF at the end, but users these days really should be discouraged from downloading something just because "the advertiser says so". Aren't we working against that culture?

I really think the adverts need to make more noise about what firefox is and does.

Not funny?

[AaronD12]

Um... am I the only one that thought those were not funny? Good special effects but special effects don't make things funny. Content makes things funny.

Yawn.

/Firefox user on PC; Safari on Mac

For or against FireFox?

[skoda]

I watched these movies a few days back, and found them amusing, but I didn't understand their message. Are they suggesting that using e.g. IE is so devastating to the user that his head will pop off? Or is using Firefox so horrible that he scream in horror? Or are these good things, to show how remarkably different Firefox is from the competition?

Cute videos, but I have no idea what they're trying to communicate.

Classic problem with bad advertising

[RomulusNR]

These guys clearly either haven't really done much work in advertising... or else they have, and failed miserably.

What must be the number one problem with a lot of advertisements over the past couple of years, especially for new products, is that the advertisers spend too much time being weird, funky, shocking, and funny, and COMPLETELY FORGET ABOUT THE FRICKIN' PRODUCT.

At any given moment I can rattle off a commercial I've seen whose content really stuck with me, but I couldn't for the life of me tell you what the hell they were advertising.

Like that Dodge Ram commercial where the middle aged guy is making the two salespeople turn the truck back and forth.

Wait a minute, that's not a Dodge Ram commercial at all, it's a Vehix commercial. Well, at least we were close with this one, it's car related somehow.

Or what about those commercials about the company with the tech support department that is so good it can tell you if something is funny? Wait, that's for TBS. Who doesn't actually provide that service at all.

And these ones are for that website thats so crazy and shocking that it makes your head explode. Right?

These ads don't say anything - I mean, nothing at all - about what's good about Firefox. All they say is that it'll make you scream, or decapitate you. A little balance with some message of benefit might help.