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Second Round of Serenity Screenings Sold Out
j1ggl3x writes "From a Rotten Tomatoes news article:
'Following the sell-out success of the May 5th pre-screenings, creator Joss Whedon recently announced that more advance previews of his movie Serenity would appear at twenty theaters in twenty cities, this time on May 26th. By the next morning, well before the official list of cities was posted, fans on the Serenity movie site and elsewhere had diligently located half the listings through trial and error and several of the locations were already sold out. Serenity hits theaters on September 30th.'"
Several of the screenings sold out before they were even announced. Many enterprising Browncoats "hacked" the Fandango URL until they found the screenings.
Universal currently has a contract to make (I believe) as many Firefly movies as they want (there are currently talks of having it be a trilogy). However no one can make a Firefly TV show for something like 3 years.. so maybe after that we'll see a revamp of the show, although Mutant Enemy would be fools to try to get it on Fox.
Joss Whedon - Creator of Firefly, Buffy the Vampire Slayer, and Angel.
Serenity - Feature length film based on Firefly, which Fox cancelled a couple of years ago.
"Serenity" - a forthcoming movie based upon Joss Whedon's television series *Firefly*, which was a near-hard SF show set about 400 years in the future after mankind had migrated to another star system. The show is about the crew of a ship, Serenity, that straddle the boundaries of legality (smuggling, but nothing bad; carrying fugitives from the big bad corporate government) and are mostly loyal to their captain, Mal, who is a veteran of the losing side in a civil war against the big bad corporate government. The show depicted two classes of worlds: high-tech core worlds, and low-tech "Western"-style frontier worlds. Joss Whedon wrote Alien: Resurrection, and created Buffy the Vampire Slayer (both movie and tv show), Angel, and a few other things.
You seem to forget - $40 is the MSRP. Wholesale is around $20. Production, distribution, etc will eat up about $5.
That works out to $15 profit per set, and doesn't include other potential expenses, so if 5 million sets were sold, that's only $75 million.
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It's also important to point out that Firefly, like Joss's better work, was a "serial," in that later episodes depended upon previous episodes to make any sense. Unfortunately, and dumfoundingly, Fox decided to air the series out-of-order, which led to the complaints that Firefly was "confusing" and "impossible to follow."
In other words, Fox blew their own series because they didn't know what they were doing.
It's also a space western, which is a pretty tough theme to like, but somehow managed to capture the essence of what worked with the episodes of Star Trek that worked. Even though pretty much none of the characters are good guys (the captain kills people who he thinks deserves it, the crew members betray eachother for money, the pilot keeps wearing Hawaiian shirts), they're somehow likable in a bad guy way... Sort of like Han before Lucas bastardized him into a saturday morning cartoon. The old-west themes of cattle rustling and smuggling just add to the charm and the outlaw atmosphere. It was a pretty good step, in other words, to reduce what will likely be a nastily complicated future involving DRM, standards compliances, interoperability problems, technological glitches, and complicated social procedures based upon years of snowballing bureaucracy to something archaically approachable focused more on characters. Not once in the entire 12 episodes was there a spot of technobabble or an episode focused upon getting the holodeck to work. It was all about the characters, which really shined through on the DVD's.
It was good, but Fox blew their chance by thinking that it was The Simpsons. Hopefully the movie will rectify this to some degree. And if the movie does well, they can replay the TV shows. Most people haven't seen them anyway.
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Don't assume success to soon. Remember Private Parts, the Howard Stern movie? It opened HUGE, and did major box office for a couple of weeks. But once all his fans had seen it (sometimes twice), it's numbers dropped faster than one of his stripper guests dropping her top. What had been hailed as mega-hit actually ended up losing money. The fact is, the average person has probably never even heard of the Firefly series. So while it may be a snap to get fans excited, it's going to have a really tough time crossing over to the mainstream audience. Besides, isn't one space western enough? :)