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I, Cringely On A Momentous Week

rocketjam writes "Robert X. Cringley offers his take on three recent high-tech occurrences, saying they add up to an 'inflection point' that will change the landscape of the personal computer, video game, and electronic entertainment businesses forever. He briefly points out that Bill Gates' revelation that the next-gen XBox will offer music and movie playing capabilities as well as web-surfing will put MS into direct competition with its hardware OEM customers. He also touches on Yahoo's new music service and Apple's rumored movie download service. The meat of the article though is his take on the significance of Google's Web Accelerator. He says, 'If surfing can be doubled in speed for nothing, of course nearly everyone will go for it', the upshot of which is that AOL, MSN and Earthlink lose their relevancy. From this point more speculation on the implications of Google's success in this endeavor ensues."

9 of 221 comments (clear)

  1. More on XBOX 360. by Anonymous Coward · · Score: 4, Interesting


    I work at Microsoft as do several of my friends. A couple work on the XBOX 360 and told me something over beer that really struck me as great marketting. Microsoft has purposely designed this box to be easy to break and mod-chip. The reason? Sales. They can go to game design houses and say "We sold X million units. You should design for us." and they will. Very much as in how they don't care much about the home pirate as they know it gives them mindshare.

    I'm not breaking an NDA here as I'm not actually on the dev team.

    1. Re:More on XBOX 360. by Anonymous Coward · · Score: 3, Interesting
      I'm the original poster.

      MS sells lots of XBOXs because they can be mod'd

      They tell game makers "We sold X units."

      Game makers make more games based on that

      MS says "We have Y games for XBOX 360!"

      People buy more XBOX 360s.

      Mod chips can easily be turned off for XBOX Live play.

      Microsoft has all the various mod chips in their R&D lab. They know how they work and they're leaving loopholes for the mod chip makers in the future product. They don't care if the game companies have 30% of their games pirated, they want to move XBOX 360s

    2. Re:More on XBOX 360. by Vaevictis666 · · Score: 3, Interesting
      Actually, the fact that XBox360 has networked music/video playback stock intrigues me quite a lot.

      The main reason I modded my xbox was just for that reason, and I think I'm accurate in saying that my xbox has spent more than 20 times as much time running XBMC (for streaming video from my PC for the most part) than it has spent running games.

      If this is built in to the 360, then that cuts out a big reason for many people to mod it, which to me seems like good business sense. I'm just curious how comparable the two are.

    3. Re:More on XBOX 360. by Julian352 · · Score: 3, Interesting

      That sounds VERY iffy for the reason that if the word gets out that Xbox 360 is easily modded, publishers will try to release games first on other consoles to get more sales and then port them to X360. The pirating of games is the biggest problem for the makers, as it costs them direct sales. The big benefit of console market is the fact that it's so much harder to pirate.

  2. As Seen On TV is in trouble.... by Anonymous Coward · · Score: 4, Interesting

    ASOTV, it's been a good ride, but all good things must come to an end. Cringley used you as his source of insider info in this article. This would normally mean that you are in trouble, but you have been so blithe about revealing company strategy (and philosophy, and personal opinion of SJ, etc) that you are clearly not worried about job security. I wonder why? Who at Apple is not worried about job security? I do not think you are Steve Jobs. In any case, some big eyes are now turned in your direction, and you should probably be more tight-lipped. But thanks for some great posts!

  3. Speaking as an OEM by scronline · · Score: 3, Interesting

    People buy from us because they DON'T want to have to deal with companies like Dell, HP, Compaq and the like. They also have a love hate relationship with Microsoft. They hate the company, but they also love having a computer. They already know the shoddy software microsoft puts out.

    Personally, this just reinforces my opinions of late of the complete end of sales with Microsoft products. If a "partner" decides to go into direct competition, then they cease to be a valid partner. Linux is gaining mindshare and market share. Windows has become the product every wants to get rid of but is afraid they can't.

    Hence forth a new business model for any OEM is to offer Linux training and products. Free of charge or very low cost. Let's show MS that they can't piss on the army of people who help put them where they are by even supporting their crap. If it wasn't for places like mine all over the US, how would MS get their stuff repaired? You know full well they won't work with someone over the phone to resolve issues. That will just take more value away from their products. And of course the huge OEMs answer is always "use the restore CD" and fail to mention that data will be lost.

  4. Xbox replacing low end PC market? by theclam159 · · Score: 4, Interesting

    The new Xbox has several processors, 512MB RAM, a good graphics card, a hard drive, HD video quality, network connectivity, and is supposedly easily moddable. Eventually someone is going to get Windows or Linux to run on this and run WELL. When that happens, you'll be able to buy a highly capable PC for $300. An interesting side effect of this, is that Microsoft has to sell these things at a loss, in order to remain competitive to Sony and Nintendo. Therefore, this might be bad for their profits.

  5. GWA will not change the world, Cringe by Peter+Cooper · · Score: 3, Interesting

    'If surfing can be doubled in speed for nothing, of course nearly everyone will go for it', the upshot of which is that AOL, MSN and Earthlink lose their relevancy.

    Er, maybe not. For a start, the GWA doesn't "double" surfing speed. Second, with current bandwidth, I doubt most people would notice or care much about "double" text-loading speeds (GWA doesn't get that sort of compression on images, MP3s, etc, obviously). Third, it's not complex technology. People have been developing (and using) this crap for ages. It's not as if Google have cracked cheap, in-your-house nuclear fusion.

  6. Why Google Web Accelerator? by mveloso · · Score: 4, Interesting

    One problem that any search engine has is getting URLs.

    How do you index URLs? Simple: you start someplace and spider out from there.

    What if people are going directly to unlinked, or unindexable pages?

    Well heck, you stick something in the way so you see everyplace they go.

    Simple. GWA is just a way for Google to get a lead on the "dark web," just like the google toolbar. From your point of view, it speeds stuff up somewhat. That's it!