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I, Cringely On A Momentous Week
rocketjam writes "Robert X. Cringley offers his take on three recent high-tech occurrences, saying they add up to an 'inflection point' that will change the landscape of the personal computer, video game, and electronic entertainment businesses forever. He briefly points out that Bill Gates' revelation that the next-gen XBox will offer music and movie playing capabilities as well as web-surfing will put MS into direct competition with its hardware OEM customers. He also touches on Yahoo's new music service and Apple's rumored movie download service. The meat of the article though is his take on the significance of Google's Web Accelerator. He says, 'If surfing can be doubled in speed for nothing, of course nearly everyone will go for it', the upshot of which is that AOL, MSN and Earthlink lose their relevancy. From this point more speculation on the implications of Google's success in this endeavor ensues."
The computer world is changing? OMFG!!
I work at Microsoft as do several of my friends. A couple work on the XBOX 360 and told me something over beer that really struck me as great marketting. Microsoft has purposely designed this box to be easy to break and mod-chip. The reason? Sales. They can go to game design houses and say "We sold X million units. You should design for us." and they will. Very much as in how they don't care much about the home pirate as they know it gives them mindshare.
I'm not breaking an NDA here as I'm not actually on the dev team.
so...
That makes the Xbox 360 a girly-box?
Me confused.
You can't talk about Wikipedia's flaws on Wikipedia
ASOTV, it's been a good ride, but all good things must come to an end. Cringley used you as his source of insider info in this article. This would normally mean that you are in trouble, but you have been so blithe about revealing company strategy (and philosophy, and personal opinion of SJ, etc) that you are clearly not worried about job security. I wonder why? Who at Apple is not worried about job security? I do not think you are Steve Jobs. In any case, some big eyes are now turned in your direction, and you should probably be more tight-lipped. But thanks for some great posts!
First, it's a multi-core 3.2GHz PowerPC based cell controller not a PowerPC CPU in the classical sense. Sony also has abandoned the CPU design in favor of multi-cell design for PS3. Second, the later something is designed, the newer it's components can be. Third, it's may not be up to Apple. Apple has always been at the mercy of its suppliers. Motorola could not provide enough G4 chips for the PowerMac a few years ago. Hence, they dumped Motorola when they decided to develop the G5. When IBM comes out with a 3GHz PowerPC CPU that Apple can use and Apple doesn't use it, then you might have a point.
Well, there's spam egg sausage and spam, that's not got much spam in it.
The new Xbox has several processors, 512MB RAM, a good graphics card, a hard drive, HD video quality, network connectivity, and is supposedly easily moddable. Eventually someone is going to get Windows or Linux to run on this and run WELL. When that happens, you'll be able to buy a highly capable PC for $300. An interesting side effect of this, is that Microsoft has to sell these things at a loss, in order to remain competitive to Sony and Nintendo. Therefore, this might be bad for their profits.
So.
Cringely is impressed that Google is offering a web accelerator service, something AOL has done for years; that the XBox will play music and video, something the playstations 1 and 2 did, respectively; that Yahoo is unveiling a service almost identical to the Napster service that appeared in the wake of the iTunes Music Store; and that Apple may, at some unspecified point in the future be releasing a product.
Well, that's all well and good. But I think the really important thing for the tech market is, will Gore or Bush win the election? Because Cringely doesn't weigh in on that at all.
Irritable, left-wing and possibly humorous bumper stickers and t-shirts
Indeed.
... in fact, I just saw a Dreamcast Web Browser CD in a flea market the other day. Anyone ever use that?
One of the more prized members of my collection is a CompuMate. It's a keyboard that plugs into an Atari 2600, making the machine into a computer with a usable BASIC.
For over 20 years, every damn console has tried to say, "Look, it's also a computer!" And every single time, it's an utter flop. No one will use a console to do what a computer does, because the console invariably is a substandard personal computer.
Seriously, how many times have we seen this? The CompuMate, the Intellivision Computer Adaptor, the Coleco Adam, the FamiCom, the Sega Channel
No gaming console will ever threaten personal computers in any area except gaming (and even that's arguable). I don't know that I've ever seen a single business lesson which has been so forcibly resisted by one generation of companies after another.
The Internet is full. Go away.
Here, he seems to have missed the fact that Google Accelerator has already failed and is being withdrawn. The world is not going to redesign their web pages so that GETs have no side effect.
A couple of weeks ago, he waved his hands and explained that airline scheduling is just like network scheduling and you can speed up the net by eliminating the hubs and running traffic directly from one host to another. Then he waved his hands again and said that hubs are servers.
Last December after the tsunami, he told us how to build a warning system that could be deployed by putting a networked PC "on every populated beach a month from now." Never mind that third-world populated beaches usually don't have electricity, much less an internet connection.
Last July he designed a scheme to compress video for broadcast by encoding only what the retina was focusing on. But it would work only if every person receiving the broadcast always pointed their retinas to the same place as everyone else.
Cringely is at his best when describing a funky experiment that he's actually done, like when he was one of the first to put a WiFi antenna in a Pringles can. But his blue-sky predictions just don't fly anymore.
It's a proxy server with server-side compression. Plain and simple. That's all it does. One of my former ISP's was doing this years ago, and it wasn't that great.
i cs2
http://webaccelerator.google.com/support.html#bas
Revolutionary, it is not.
If you believe everything you read, you'd better not read. - Japanese proverb
Cringley touches on some good points. However his analysis of Google accelerator is seriously lacking in imgaination.
There is a really, really, really, really good reason for Google to go through this "Heroic" effort. In fact, it is almost sickeningly self serving. Googles accelerator will allow them to capture the click stream of every participating user. That is, google will know where you are going, what you are reading, and how long you are reading it for. That is, they will have an entire stream of data to more accurately return search results and target ads. This will also help their page rank system be more "accurate".
This isn't a technology play as Cringely supposes - IBM's not doing this becuase umm, wait they don't do that sort of thing - MS isn't doing it becuase they don't really have a need for the data. Google is "catching" up to companies like double click and poindexter at the moment. Their plan will ultimately give them way more data than any other ad server out there. Online advertising is about data, the more data you have about a user, the larger a profile they can build about you. In google's case they can make their targeted ad offerings far more relevent which will equal $$$.
One problem that any search engine has is getting URLs.
How do you index URLs? Simple: you start someplace and spider out from there.
What if people are going directly to unlinked, or unindexable pages?
Well heck, you stick something in the way so you see everyplace they go.
Simple. GWA is just a way for Google to get a lead on the "dark web," just like the google toolbar. From your point of view, it speeds stuff up somewhat. That's it!
Has Cringely even read the released information about the XBox 360? It will stream video and audio FROM A PC! How exactly is this competing with PC manufacturers? To get the most out of the system you will need a PC running ... wait for it ... Windows Media Center! What MS seems to be saying is that the future of the home PC (as far as they are concerned) is tied up with Media Center. The XBox 360 is an extension of a PC system, not a replacement.